Ratchet

For a number of reasons, culture is significant to a variety of ethnicities all around the world. When people think about culture they tend to think of traditions, values, and beliefs. We often gain a sense of knowledge about culture from our family, friends, the education system, and media. Thanks to the many forms of communication surrounding us, it is almost impossible for people in a certain culture to be unaware of cultures outside of their own. When learning about other cultures an…

To create and sustain long-term profitability within this industry, heavy-truck maker Paccar chose to focus on one customer group where competitive forces are weakest: individual drivers who own their trucks and contract directly with suppliers. These operators have limited clout as buyers and are less price sensitive because of their emotional ties to and economic dependence on their own trucks. For these customers, Paccar has developed such features as luxurious sleeper cabins, plush…