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Lecture 3 1. Rhetoric is written or oral communication often used strategically to achieve a predetermined goal. 2. A rhetoric situation is a form of communication where a writer or a speaker addresses an audience in an effort to sway their opinion, attitude, or action. 3. The rhetoric variables that defines a rhetoric situation includes: the speaker who is the sender, the purpose of forging the message, and the media which is a channel of transmission. In addition, it includes the audience…

There many different kinds of misunderstandings and misconceptions regarding ways to communicate effectively such as “The person will understand as long as I say it”, “The more I say, the more likely he/she will understand”, “Understanding will develop the more we communicate”, etc. Communication is not just merely saying but everything involving volume, intonation, body language, etc. to reach mutual understanding. Interpersonal communication is when two or more people interact with each…

2. Functions of Illocutionary Acts in the Movie ‘Smart People’ In the simplest sense, the word ‘function’ may be synonymous with the word ‘use’ or ‘meaning’. People perform activities with their language: that is, they expect to achieve an objective in speaking, writing, listening and reading. Competence in language is not simply the mastery of forms of language but the mastery of forms in order to accomplish the communicative functions of language, such as, to apologize, to greet, to disagree…

Hook – draw in the reader Authenticity is interestingly applied to advertisements. John Grant, author of "The New Marketing Manifesto," states, "Authenticity is the benchmark against which all brands are now judged." General statement on the concept or topic It has become the dominant lens through which consumers decide to buy something, just as quality and price were previously. Nowadays, customers are becoming more discerning, very aware of artifice and hungry for something authentic.…

E. Market, industry and competitive analysis by company Target Audience Chanel customers are women who want to identify what Chanel represents which is elegance, simplicity, modern and class. Chanel cosmetics are targeted at a younger consumer but they still retain “classic” market, which is their forte. Since 2002, with the launch of Chance perfume, Chanel is targeting women between the ages 18-39. Market and industry analysis by company In 1999, Chanel changes its historical attitude which…

Visual communication design is the communication of ideas using visual tools such as print, photography, typography, illustration, colour, signs and digital resources. Understanding visuals has been an instinctive practice since the days of cavemen. We comprehend and retain information in the form of visuals faster than text. From the hieroglyphics of Ancient Egypt, Guttenberg’s printing press to modernism and the digital age- the means and methods of communication improved as we evolved. The…

I’ve recently taken an interest in the work of London fashion photographer, Miles Aldridge, particularly his portraits regarding the Virgin Mary. My reason for this is because I’m basing my studio portraiture project on The Annunciation by Dante Gabriel Rossetti so Christian iconography, particularly the Madonna is relevant to my research. This series of portraits is entitled Immaculée and was originally featured in international fashion magazine, Numéro in 2007. The photos feature model, Alana…

1.3. Another Marketing. Apart from very famous advertising, Diesel uses other ways of promotion. First alternative way was to create a music contest called Diesel-U-Music in 2007. This contest started from the idea of the music festivals where you can create a full experience of Diesel. It made huge success and was followed by creation of Diesel-U-Music radio, which till nowadays promotes young and perspective artists. After that experience Diesel decided to continue to support young and…

Individual report 1- Introduction: Tobacco packaging is a crucial promotional vehicle which helps to generate brand awareness, increase brand appeal and foster positive attitudes towards smoking, with the ultimate goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this. As a Dutch design agency director explains,…

Communication is an important part of our every day lives. To be successful, it is often important that we understand how to properly communicate. With this paper, I will discuss to specific theories of communication, Symbolic Interactionism and Social Penetration Theory. Symbolic Interactionism is a theory of communication by George Mead. The basic premise is that words and the meaning placed on words by us, and by our peers in social interactions, form who we are and how we behave. Griffin,…