Raster graphics

Celebrities can have a significant influence on consumer choices because they are easily recognized by a target audience. For example, Taylor Swift, famous musician, is a celebrity who rose to fame with her song ‘Blank Space’ and is promoting Apple Music and Spotify. This example shows that because Taylor Swift produces music, and that the product being advertised is dedicated to exposing users to music, Taylor Swift can be a good fit because she has fans who listen to her music. Furthermore,…

build a better concept, that reaches both the market needs and society. Today we can only look at how the digital revolution changed the way we communicate, work and socialize and how it affected the field of graphic design positively and negatively. First of all, the days of focusing on the graphic elements of a product like its packaging and marketing…

A graphic designer is an important aspect of any marketing campaign. From designing a pleasing website to creating flyers and mailings, as well as advertisements for print media, they are an integral part of your business. Whether you plan to hire a one, or whether you are looking for someone who can provide work for you on a contract basis, it is important for you to make the right choice. Here are the five most important things to consider as you make this important decision: 1. Portfolio. It…

Rolex has done a fantastic job of capturing Roger Federer, one of the most famous tennis players of all time, to be sponsored by their brand. He is currently number three in the world and has been ranked number 1 on ATP for many years. Because of his professional background and superiority in his profession, Roger’s net worth is very valuable. In this advertisement, the photographers captivate their audience with a powerful image, quotes, and words such as “graceful, daunting and brilliant” to…

Advertising has a huge influence on its audience in todays world. Ads can be found on billboards, in stores, on food packaging, on clothing, or any other place. Some ads are very effective and easily persuade its viewer to buy a product or take action. Ads by the Centers for Disease Control effectively promote the influenza vaccine to a range of audiences using several persuasive techniques. A specific ad from them states "Spread Music. Not Flu." A photograph of two young adults listening to…

From the age of twelve years, my career goals has always been set on the phenomenal views on drawing. I would imagine extraordinary things, and observe it and try my best to articulate it, and translate it on paper to the best of my knowledge and ability. For instance: Human eyes, nose, mouth, etc. If you ask me why did I choose A.I , then I would boldly tell you that the day I stumbled upon this college there was something that stands out about this particular Art Institute. This institution…

Advertising is a “collective term for public announcements designed to promote the sale of specific products or services” (Advertising). Everyone in America will come across some type of advertisement in the media on a daily basis. In effect some have grown accustomed to them, and do not consider the errors in reasoning they are filled with. The media uses advertisements that contain logical fallacies like the weak analogy fallacy, the ad hominem fallacy, and the either/or fallacy, to shape…

In today’s world, we constantly come across different forms of advertisement through different platforms such as, Print, Internet, Radio, and TV. Depending on how advertisers choose to present their product may affect consumers in a positive or negative way. Advertisers use signs of cultural desires and consciousness in their ads, to inform consumers about their product or service while also trying to persuade them to buy it. In one particular Taylor Swift ad, advertisers use techniques such as…

For Joe and Claire’s restaurant we have opted for an informal feeling in a city centre environment. The brand name ‘our restaurant’ we believe to be catchy and something that will create a hype and make the customers have a feel of possession of the business. The range of marketing opportunities are endless to promote and broaden the business potential market for and ethically run business. In order for the business to succeed we must ensure that the products offered are of a superior value to…

Being a Pre-Major Studies student, I can say that I am not completely certain what I want to study or furthermore, what I want my career to be, but I am sure of one thing, and that is that I want a career that engages me in the international world one way or another. My professional goal when I graduate the university is to attend Law school. In there, I want to study international law to be able to develop the necessary skills to become an attorney that deals with international affairs like…