Rapport and Professional Relationship with Adults Essay

According to Erik Erikson, John is in the fifth psychosocial stage; generativity vs stagnation (Sadock, Sadock, & Ruiz, 2015). The term generativity refers to the adult having a desire and the ability to facilitate in the development of the next generation, typically this refers to the individuals own children (Smart, 2011). Each stage has a virtue; meaning that each stage has a certain theme which characterises the stage and makes the stage unique to the certain age group, and within the…

-1 INTRODUCTION BRAND The word “Brand” owes its origin to the Norwegian word “brand” which means to burn. Farmers used to put some identification mark on the body of the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…