Range Rover Classic

Harold Red Poling realised that both acquisitions can’t be managed at a time and Ford backed out from the talk with Saab. Ford first acquired Jaguar in 1989 and Land Rover in 1999.However, in spite of Ford pumping around 1 billion to 1.5 billion annually into Jaguar, the outcome was almost nil. When it comes to Land Rover, some nominal profits were obtained at times, but the cost of initial capital investment was never earned back. The only competitive advantage that Ford obtained through…