Raisin Bran

I had the pleasure of interviewing my paternal grandmother Audrey; she is the last grandparent I have left. Since I was a child, she had never wanted to be called Grandma or anything of the sort. She was too cool for that. She prefers to be called Mimi, however I sometimes slip and call her “Gram” and she thinks that is pretty cute. She has two children of her own, my father who is the oldest with two children (girls) and my Aunt Star who has two children (boys). She has resided in Chester…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…