Quantitative marketing research

Business/ Marketing problem The problem identified is that recently there is a decrease in university students going to cafes at Macquarie University as there is a growing trend in university students going to trendy cafes that have recently opened at Macquarie Centre. 1 SUMMARY OF QUALITATIVE RESEARCH Previous qualitative research suggested that students want cafes on campus to be innovative, implement social media for a way to inform students about the latest deals, improve the quality and…

In this respect, it can be essentially inferred that the provided research paper has significantly aimed to analyze how adoption and implementation of new and advanced technology in the fields of mobile commerce can prove to be major catalyst in enhancement of the overall quality and eminence of life and also the overall reduction of digital divides. The overall research has aimed to analyze and assess how the adoption and implementation of technology widely depends…

department often required students to write review articles to integrate student’s knowledge about statistics, and research methods. In this paper, I am going to examine the influential article in the psychological discourse community, the most cited article in the psychology journal (Van Noorden, Maher, and Nuzzo 553). According to a journal Nature, ‘Mini-mental state —…

Papadopoulou, E., & Kakana, D. (2011). Effects of Task Organization on the Independent Play of Students with Autism Spectrum Disorders. Journal Of Autism & Developmental Disorders, 41(7), 913-925. doi:10.1007/s10803-010-1116-6 This research was a qualitative research. It was in a controlled environment, and the students were tested by themselves. They were not observed doing these skills within the classroom. This study wanted to look at the impact of task organization. For this study, two male…

This summery will canvass Messner’s and Rosenfield’s Institutional Anomie Theory. Contrary to earlier strain theories, Institutional Anomie theory (IAT) is based off a societal level of thinking, rather than an individualistic level. Messner and Rosenfeld conducted their tests using families, schools, and political institutions. It is comparable to Merton’s strain theory. Similar to Merton’s theory, Messner and Rosenfeld argue that society puts pressure on individuals to achieve socially…

This essay provides different perspectives on rationality within social science, especially in economics and psychology. Also, this essay uses different theories in economics and psychology to show what causes us to do what we do or why we make choices that we make. Bloome & Wilkinson (2012) define rationality as “people being open to others’ arguments and working toward consensus”. But what rationality really mean in simple definition? Rationality is being reasonable depending on our believes…

The book Just Mercy, A Story of Justice and Redemption, written by Bryan Stevenson, will be discussed within this five page essay. The essay its self will be broken up into 2 main sections: a thorough summary of the Stevenson’s book – Just Mercy, and a quick overview of my thoughts of the book. Just Mercy begins with a phone call Bryan Stevenson receives from Judge Robert. E Lee Key, in which Judge Lee Key warns Stevenson not to accept the Walter McMillian case – a case assigned to him by a…

Critical Thinking and Ethics University of Phoenix Definition of Critical Thinking Critical thinking is the process that involves the conceptualization, application, analysis, synthesis, and evaluation of information gathered by observation, communication, reflection or experience (Ellis, 2015). Edward Glaser defines critical thinking as attitude, knowledge, and skill, and believes all three factors make up critical thinking as a whole (Glaser, 1941). Steps in Critical Thinking…

Measurement is fundamental to human interaction. Measurement is used as a means of facilitating the exchange of goods and services. It makes it possible to quantify the magnitude of a physical dimension when describing an object. Nations adopt specific measurement systems to make it easier for commercial transactions to take place between geographic communities. Measurement is the basis of much of the entire enterprise of science, where phenomena are observed, analyzed, and described.…

The scientific method is the tool that scientist have used through the human history to understand how many phenomena occur in the in the universe. However, the universe can be complex to be recorded in some cases, for example, how a body is affected when it suffers the speed of the light could be hardly testable. This complexity makes the scientists use their instinct and abilities at the time they applied the scientific method. In addition, an absolute truth cannot be obtained. The universe…