Quantitative marketing research

The sample data from Bubba Gump Shrimp Company can be used to make a lot of conclusion about the company. All that is important is making some pre-analytic and analytic processing of the data with a statistical software. There different types of analysis that can be made to determine the nature of the data and make some predictions concerning the company sales. In our case we are going to use JMP application in our analysis. In a previous exercise it may have been noticed that the sales from…

Defining a clear target group, which you can then specifically advertise, is a crucial requirement in a competitive environment. Currently, the Caring Group of America (CGOA) is trying to reach everyone. Their advertising is targeted to individuals, “loved ones” and the entire family. Reaching everyone at the same time with the same advertisement is nearly impossible. Therefore, CGOA should define a clear target group or split “everyone” into a few segmented groups, which can then be addressed…

what has be the challenge behind the lack of proper understanding on the usage of machines and the software in the company by the employees during the training session. The research demanded a qualitative research this was because the study had to use involvement of human beings at the Xerox Company this is also the research involved the concept of training methods in machines and software with the main aim in attaining the objective by the use of Xerox company…

Quantitative and qualitative research methods are used in leadership in school administration to analyze the opinions and perceptions of educators. Quantitative research methods clarify understanding through experimentation or survey to measure the relationships between variables (Creswell, 2014). Quantitative educational research methods document effectiveness of standards based practices in educational administration. Quantitative research methods are good for determining the relationships…

Therefore, there are part of research which have utilised qualitative methods, such as semi-structured and unstructured interview with open-ended questions and fieldwork, to explore the older people’s experiences of micro-level social care (Wang and Schneider, 2000). Particularly, lv et al. (2014) generate a study, which focuses on the older people with disabilities to analyse the influences of community care intervention. The paper adopts focus group interviews to collect data with 10 older…

Methodology The research on the topic of workplace violence and aggression needs to cover diverse topics; like workplace location, environment, type of job, emotional and physical health of targets and the preventive measures (if any) taken by the managers to reduce aggression. Do to this diversity, survey based method will be used so that the data can be analyzed to see that how many employees are the victims of workplace violence and what are the very common factors among all the targets.…

The extended marketing mix is an extension of the traditional marketing mix with and extra three tools. Theses include people, process and physical evidence. (Armstong,et.al., p.51) suggest that the Marketing mix is a set of controllable tactical marketing tools. The many possibilities can be collected into groups of variables known as ‘the extended marketing mix’ (Armstong,et.al., p.51)  Reference List Armstrong, G., Adam, S., Denize, S. M., & Kotler, P. (n.d.). Principles of marketing (6th…

As well as the wide spread of books, studies and scientific research related to tourism affairs. We briefly present the role of tourism in development as follows: First: Tourism and economic development. Second: Tourism and Social Development. First: Tourism and economic development Tourism in developed countries is a major source of economic development, and we find huge investments in the tourism sector, as in Italy, Spain, Greece, Mexico and other countries that have made significant progress…

IKEA employed another market strategy which was to research the Japanese market and after five years IKEA understudied the Japanese market by studying 100 homes; its peculiarities and customers IKEA final decided to re-enter using other marketing approach. IKEA set up directly in the market by opening two retail outlet owned by IKEA in 2006 located in Funabashi and in Kohoku. The opening of a sophisticated…

2.0 Market Segmentation Market segmentation is a method of separating the large population and divide them into minor segments with the similar needs, wants and demands for each segment of the customer (Agarwal, 2015). The goal is to plan out a marketing mix that exactly matches the expectations of the target market (businessdictionary.com, 2015). Before a company start up a business, they need to know that which segment of customer prefers which sort of product and which segment of customer…