Quantitative marketing research

Question 1: A- Marketing is a set of processes or activities that seek to discover the desires of customers and develop a range of products or services that satisfy their desires and achieve the organization's profitability within a suitable period of time. Marketing can be defined as the art of selling, but sales are part of the process. From the societal point of view, marketing is the link between the material needs of the community and the response to the patterns of the economy by…

Analyzing the marketing programs of Walibi Holland can be done by using the marketing mix, which consists of 5 P’s. These 5 P’s stand for product, placement, price, promotion and people. It is the set of tactical marketing tools that a form blends to produce the response it wants from their target market (Kotler, 2013). These 5 marketing elements are designed to help and think about a business strategy. It includes the possibility to add value to a product/service as well as differentiating it…

assess the strengths and weaknesses of particular brands using the six aspects of the Brand Identity (EURIB, 2009b, Six dimensions of brand identity section). Understanding the Brand's prism enables them position their brand better and plan effective marketing strategies related to the identity of the brand (Gaebler, 2013a). Approach…

market oriented marketing planning and management. Everybody in this world is a consumer. Each one of them is buying and consuming goods and services in his life. Consumer behaviour is a very complex and is determined to a large extent by social and psychological factors and it is necessary for a marketing manager to understand properly before he plans his marketing strategy. All the customers have different tastes, likes and dislikes and adopt different behaviour pattern, while marketing…

Rainy Day Toy design project is conducted through research and inspiration to determine its brand identity. The design project is made up of the logo design, presentation, and questionnaire. A logo’s purpose is to differentiate from other competitors. Also, the logo should show a unique quality or style that can accurately portray the business perspective (Airey, 2014). In the beginning stages of designing the logo, the logo has been designed for children ages 1-4. The design challenge was…

Introduction Plants and pollinators have co-evolved characteristics and features that enable them greater success in interactions. This mutualistic relationship between the two allows the plant to benefit from the attraction of a specific pollinator species, to hopefully ensure its reproductive success is carried out. This is achieved by the pollinator physically moving the pollen from one flower to another. The pollinator itself will benefit from its interaction with the plant species, as it…

5 Most Common Face Washing Mistakes Overview The face lies at the heartthrob of your image: it is your front office. This is why you should accord it nothing but the very best of care. Now, caring for the face does not only encompass hitting it with the most expensive cosmetics. It also involves washing it correctly. You may underestimate the impact of washing on you face, but it is strong enough to sabotage all the effects your miracle products are supposed to give you. This is especially so if…

Strategic management is the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objectives (Fred, 2011, p. 6). The researcher examined the present condition of market trends and the strategies adopted by a company that is world renowned as a premium leader in cosmetic brands. Pursuant to this examination, the researcher has chosen the world’s leading cosmetics company, L’Oréal as a case study. The aim is to have a…

The marketing concept is the knowledge that a business should endeavor to fulfill the necessities of patrons and to accomplish the business's objectives. The “4P’s” are Product (a produce, amenity, or concept to please the shopper's desires), Price (the quantity of currency estimated, or provided for the expense of an item), Promotion (the expansion of a merchandise, or perspective through advertising), and Place (a method of delivering the commodities to the buyer). The “4P’s” are components of…

In this article, Kashmir Hill attempts to educate the public on Target’s information-gathering methods and algorithms. The article begins by informing the reader that companies and retailers research their customers to induce purchases via coupons and “exclusive” offers, and thus increased revenue. Next, Hill defers to the New York Times’ Charles Duhigg editorial to explain how Target pinpoints its advertising. These advertisements are accomplished by a “Guest ID number” linked to a customer’s…