Quantitative marketing research

Title What do the words of the title suggest to you? What denotations are presented in the title? What connotations or associations do the words posses? Colossus refers to the Colossus of Rhodes, which is one of the seven wonders of the world. The Colossus of Rhodes was built to celebrate victory over the ruler of Cyprus in 305 BC. Denotations: The poem is about a new statue that resembles the Colossus in Ancient Greece. Connotations: Colossus of Rhodes was a statue in Greece that had…

Ash Ball Market Research: Yo Yo Yogurt A.S 2.4 v2 Plan and Design The aim of this research is to assess the longterm viability of YoYo Yogurts in its current market, to determine whether or not the business should look to expand in the future. YoYo Yogurt is a new frozen store which is located in the centre of the Johnsonville mall. YoYo Yogurt has a variety of flavours of yogurts, fruit smoothies and juices. YoYo Yogurt primarily attracts younger people more than older people because the…

This research focuses on the use of self-assessment strategies and investigates the question, “Can Student Self-Assessment Strategies Create Higher Achievement Gains?” Introduction In order to answer the first question, What is the effect of self-assessment/progress monitoring strategies on student achievement based upon end-of unit assessments?, a pre-test, post-test, and formative assessment data were collected from sixty sixth grade science students over an eight week period. To answer…

Rounding Data When data is gathered and calculated, the final information presented tends to be rounded. On some occasions it may be necessary to round data, especially when rounding non-integer vales to integer values for simplicity and statistical representation. An example of this would be at the end of the calculations in sample weighting, the fractions you get are rounded to integers, since the data is based on physical objects which cannot have fractions, and so is considered extra for…

improvements in long term memory, with short term memory, however, their participant performed better before the confectionary snack. . We felt that researching how important having lunch is for a mature students memory recall would further ad to the research that had been done in field. The aim of our experiment is to determine whether or not having eaten a meal, within the past four hours, has an effect on mature students cognitive processes, in particular, memory…

It is very interesting to read how two important articles have different ideas, opinions, and information about the Dharun Ravi case. The Merciful End of the Trial of Dharun Ravi article was written by Emily Bazelon an American journalist and staff writer for the New York Times Magazine. On the other hand, Steven Goldstein a civil rights activist, professor, and the founder of Garden State Equality, wrote Dharun Ravi is Sentenced. Dharun Ravi grew up in Plainsboro, New Jersey, and was a former…

weeks we have been working on our own action research issue. I choose to research the factors behind why there are less female students taking higher level science courses during their junior and senior years of high school. Each week we added on new elements of action research starting with the questions, research purpose and literature reviews, to methodology, data analysis and communicating our findings. This course really opened my eyes to action research and what it can really do for my…

as research paradigm. Filsread (1979) defines research paradigm as "set of interrelated assumptions about the social world which provides a philosophical and conceptual framework for the organized study of that world". Creswell (1994) describes assumptions of research paradigms as "Ontology" in which researchers make claims about the knowledge that what is it, "Epistemology" refers that how the knowledge will be identified, "Axiology" defines the ethics and social values related to research,…

Testing qualitative research validity and reliability is a fairly new phenomenon; it was thought that analyzing the findings was not needed because this particular type of research deals with real-time (interviews or observations). However, it was discovered that researchers showed some form of bias in their studies. The belief is that the studies were bias because most researchers are looking for some form of funding. Therefore, many are now finding themselves having to prove their…

3.2 Philosophy of Research Inquiry At present, research on the studied phenomenon are empirical. This involves gathering data from a random or selected panel of experts, which a Delphi study facilitates. According to Mitroff and Turoff (1975) the epistemological positions of the researcher influences the respondent s’ answers to the Delphi questionnaire. An argument supported by Churchman (1971) who reported on the various philosophical perspectives of a Delphi study (Tapio et al., 2011, p.1626)…