Quantitative marketing research

In order to understand how research is used by public relations professionals of nonprofit organizations, one first must understand their target publics: clients and donors, along with media and town/city officials. Nonprofits use research for a multitude of reasons, but a prominent motive for their studies is to understand how they can best adapt their programming to meet the needs and availability of their publics. “Real research is a systematic process to seek answers to questions and…

Transamerica, one of the world’s leading financial services companies, as a Market Research Intern. One may think that being a Market Research Intern is a challenging title, and by no means is it easy. A typical day for me would be to arrive at work around 1 PM, check my emails, contact my manager to see what work I need to accomplish that day, participate in conference…

The Misbourne Marketing Research Primary market research is research done by the company itself. Brand new research that has not been seen by anyone else or handled by anyone else other than the company that conducted it. When the company using the data, collect it themselves the research could be bias. Some ways of conducting primary research is by using questionnaires, surveys, focus groups and experiments. Primary market research that The Misbourne School conducts is student questionnaires…

primary research. For secondary research, she conducts interviews from winery staff and representatives, reports and statistics. Her aim is to explore whether wine tourism is a sustainable form of rural tourism and whether it can be used as a tool for economic development. Winery tourism gives tourists a general idea on how cultural tourism is presented. Moreover, the pie chart that I mentioned in my literature review signifies the share of the Canadian beverage…

of this research is to take a holistic approach by examining results in one industry, thus allowing higher internal validity. In order to ensure that this study makes use and compliments the existing literature in the field a combination of multiple data-capture techniques have been employed to increase validity (Saunders et al., 2009). The use of both qualitative and quantitative research methods will allow enhanced overall reliability by triangulating findings so that should the research be…

better manage their health and coordinate with all of their providers for improved healthcare outcomes. Although the healthcare organization may have an existing patient portal, this may not be offering the correct tools and benefits to the patient. Research previously discussed in this paper determined there would be positive outcomes of implementing a community-wide patient portal, which includes patient engagement solutions, patient education, analytics and a communication platform. One…

Market research can be divided into two main categories as follows. • Quantitative Research- Questionnaire is major quantitative research technique. • Qualitative Research - In depth interview is a main qualitative research technique. In depth interviews are often carried out one to one, where the interviewer may ask questions from the participant in order to get an idea about his attitudes, beliefs. The researcher may use an interview guide which tells the areas to be covered in the interview.…

Market research is the process of gathering, studying, and understanding information about a particular product, target consumer, or competitors faced in a particular market segment. Market research methods are commonly broken down into two broad categories based on the type of data involved. These are known as primary data, which is data gathered specifically to research a particular situation, and secondary data, which is data which is already in existence, either from internal or external…

Surveys are research instruments that are used to gather information about a particular subject. They are especially useful when the information needed comes from a wide array of sources. The results from the survey are a representation of the consensus in a given demographic. Surveys are widely used to gather customer feedback that is useful for any business. The surveys come in many formats, with the Likert scale being the most preferred. The Likert scale is a quantitative tool for issuing…

According to Alasuutari, there are two major types of research method including quantitative and qualitative (Alasuutari et al. 2008). There has recently an emergence of a new method called mix-method research (Daymon 2011). Based on these mentioned objectives, author will choose quantitative approach for this study. Now there is the justification for this choice. There is a key difference in collecting data between two methods. While quantitative method collects data in the form of numbers,…