Quantitative marketing research

Reader Diary 1: Robson, C. (2002). Approaches to social research. In Real world research (pp.16-26). Oxford, UK: Blackwell Publishing Ltd. This reading has been useful in understanding the different ways one can set out to conduct scientific research in the real world. While the author does a good job of remaining objective and supporting arguments of all sides it recognizes critical realism as being the best approach. Refreshingly, the author seems to place importance on staying flexible…

Quantitative research is the approach used in the context of investigating in order to expound on specific happenings by making the necessary provisions to accumulate a collection of numerical data that can be evaluated by being managed through statistically based methods (Creswell, 2007). The quantitative approach is best suited for this particular study due to the characteristic of the organized methodical examination of data and their particular connections. To further justify the use of this…

To determine the research design that was used, I first had to determine the type of research that was conducted. Though it was identified in the article’s abstract, a reader would be able to identify Text Decodability and the First-Grade Reader as a quantitative study by looking at the data collection in which numbers and statistics were used to report the findings. (Mesmer, 2007, pg. 61; McMillian & Schumacher, 2010, pp. 21) Quantitative research can be completed with or without…

An isotope is an atom containing different numbers of neutrons, differing in atomic mass. Basically an atom with a different atomic mass. What’s special about radioactive isotopes is that a radioactive isotope has a nucleus that decays spontaneously giving off particles and energy. 6. Radioactive tracers are used in science to label certain chemical substances, so metabolic processes can be followed and substances can be located in an organism. Radioactive tracers are important diagnostic…

An assessment of various research methodologies, assessing why a researcher might use these research methodologies and why a researcher might not use the research methodologies. Including whether research methodologies are influenced by ethical principles, validity and reliability are included. There are two main types of sampling which a researcher could use for their research project: random sampling or snowball sampling. A random sample is where the research questionnaire, interview etc. is…

the most wonderful and amazing session as we got an awesome opportunity to meet with Professor Daniel Muijs, the director of research within Southampton Education School at the University of Southampton. I felt very lucky and proud to join the Professor Daniel’s lecture. In the same time, it also provided us a good opportunity to learn and share opinions about the research together with the PHD students in his lecture. Before the third session class started, we are required to read and…

Stanford Prison Experiment was conceived by Phillip Zimbardo with the aim of the Experiment being to observe and analyse the psychological effects of becoming a prisoner or a prison guard. The experiment was funded by the United States Office of Naval Research who wanted to study anti-social behaviour (SPE website) 24 individuals were chosen for the experiment, all of them college age males. The individuals were assigned the role of prisoner or guard at random. With the aid…

Kyndra Bolden What is Geography, and why do we Study it? Mrs. Bezy, Geography Honors, 8th pr. 8-13-17 When I think of the word geography, images of land comes to my mind. I understand that geography is land, but there is also much more to it than that. Geography is the mix of natural and social sciences. Geography also is apart of our everyday lives. There are two different types of location that we use. Absolute location tells us what it is in the…

represented disciplinary research and writing practices of Nursing. There are also a few things that I learned from reading Janet Giltrow (author of Academic Writing) in the article too. Over time I have learned some things about the discipline of nursing research…

It further assumes that fact, values and truth can be distinguished and social world exist on regularities which theories can discover. From the end of the 1960, positivism became target of strong and growing criticism. It stated that purpose of research activity is not simply putting statistical of surface phenomenon the task…