Punjab

• Principles of Marketing MKT 301-A Fall’2017 • Asam Amin • Muhammad Wahaj Zaheer • Syed Hamza Ali • INTRODUCTION • Unilever was created in 1930 when the British soap-maker Lever Brothers merged with the Dutch margarine producer. • Unilever Company came into the Pakistan market in 1949 with the name of Lever Brothers Pakistan. • Changed the name Lever Brothers Pakistan to Unilever in year 2003. • The average per annum consumption of tea is 150 million kilograms. • Lipton enjoys a huge market…

realpolitik as a necessary means to common good. Two millenniums later, the modern nation-state of India found itself in more dire conditions. Four decades of socialist governance brought the nation to the cusp of economic collapse, separatist movements in Punjab, Kashmir, North-East and even Tamil Nadu threatened the democracy, India’s supporter in the world-stage (USSR) was at the brink of breakdown, and the nation just lost its charismatic leader in suicide bomb. Just when it appeared all…

British Tea Plantation Company. Dr John de la Havre gives an exact image of Indian landless labourers working for tea plantation. "…a cup of tea is nothing but the hunger, the sweat and the despair of a million of Indians" (Anand 1937: 22). Lalu in Punjab trilogy is an innocent peasant whose poor family is driven out of their land. Loss of his land becomes the loss of his pride and self-reliance. “Lalu’s return to India is a journey into post-war nightmare through a land of poverty, dispossessed…

Maggi case: Will Maggi bounce back? Would Nestle be able to leverage the crisis and gamble on the Indian market? Introduction In beginning of June 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. The recall was followed by a ban on Maggi by most states of India. It was a precarious situation for Maggi as its most selling brand was facing heat and the whole…

A United America America is a unique country; it is defined by its people. Americans are able to, despite their differences, organize and affect change. Although each citizen is unique and has distinctive values, there are certain common ideals despite race or ethnicity that all Americans hold to be true. The American cultural identity is formed through the common ideals of opportunity, rebellion, and passion toward success and independence, more commonly known as the American dream. Since…

Emergence and expansion of Railway The rapid expansion of Railways was the most important infrastructure development in India during the British Raj. Starting in 16 April 1853, when the first railway passenger train started its operations, Indian railway system expanded to become, the fourth largest in the world by 1910. The pioneer of railway expansion in India was Governor-General Lord Dalhousie who formulated the plan to build a network of trunk lines connecting the major regions of…

Contents 1. Introduction 2. Worship 2.1. Experience 2.2. Deity 3. Life Cycle 3.1. Marriage 3.2. Death 4. Festival 4.1. Diwali 4.2. Holi 5. Performance 5.1. Ramlila 5.2. Ramayana 5.3. Durga 6. Gurus 6.1. Anand ma 6.2. Radha 7. Caste system 7.1. Dalit 7.2. Brahmin 8. Diaspora 8.1. Pittsburg 8.2. Hindu 9. Identity 9.1. Militant Hinduism 9.2. Tolerant 9.3. Hindu Hinduism 9.4. Interlogue 10. Conclusion 1. Introduction The book is a collection of 12 essays on different walks of Hindu life…

CTET FEB (2016) - PAPER 2 SOCIAL STUDIES 44. (4) Famous Indian mathematician Aryabhata wrote the famous Aryabhatiyam book. The Aryabhatiyam is reference manual for mathematics and many of its facts and figures are still used in the modern society. The book was written in Sanskrit language and comprises 121 verses. 45. (2) Lord Buddha delivered his first lesson at Sarnath to his five beloved disciples (name). The very first lesson delivered by Lord Buddha is popularly known as Dharmachakra…

Indira Gandhi: A Controversial Woman in Power A fascinating paradox of modern India was the rise to power and the turbulent rule of Indira Gandhi. She was one of the most politically powerful women in the world, and definitely the most powerful in India's history. But she ruled in a country where women lived in poverty, were neglected, and heavily discriminated against. How is that Indira Gandhi was India's prime minister for four terms while most other women in India were unaware they…

“Education is a better safeguard of liberty than a standing army.” (Edward Everett) The word “education” is a compact of learnings which is a continuous and lifelong process. Education is the light of the lives. Education is one of the most essential aspects of the development of human civilization. Human status was raised by education and hence it has lead everyone to prosperity. It attributes most important, precious and permanent property of an individual. Manpower, the strength in the unity…