Innovation in Engineering – Coursework 2 The Automobile Introduction The automobile is considered to be one of the greatest innovations in engineering to date which has changed the lives of people forever. It has made travelling a long distance much faster and as a result the automobile has given people the ability to commute a longer distance for work. The automobile is an innovation which people in the twenty-first century take for granted but this was not the case only a mere one hundred…
In 1937, the government of Germany was under the control of Adolf Hilter from the national Socialist (Nazi) party. The government forms a stated-owned automobile company, known as Volkswagenwerk, or “The People’s Car Company.” Hitler's goals were to develop and mass produce an affordable car. At that time, Hitler's hired an Austrian automotive engineer Ferdinand Porsche. In 1939, it was the first time the vehicle was showed to the public at Berlin Motor Show. Not long after the Berlin Motor Show…
Based on information provided in the case, Ford has many strengths in the U.S. automobile industry, and few weaknesses. Ford’s size and strong recent financial performance are both strengths given Ford’s access to capital. However, it’s greatest strengths lie in customer loyalty, commitment to quality, and a superior ESP program. Ford has competitive customer loyalty rates, which are currently at 46%. This is likely due to Ford’s commitment to quality and productivity, which it prioritizes over…
Porsche Macan- Indonesia Introduction: After serving the military for couple of years, the brand started its in house production with the launch of its first vehicle “Porsche 356”. Since then the brand has not stepped back and gained laurels by manufacturing some of the prestigious cars of the era. With the success of the Cayenne under the SUV roof top, the brand is out with a new model under the same segment- Porsche Macan. Introduced at the 2013 Los Angeles Auto Show and the 2013 Tokyo Motor…
Have you heard of the British Raj? Well, I’ll tell you about it. The East India Trading Company, lead by the british, moved to take India around the collapse of the Mughal Empire. They then began to rule over them, tying them to Britain until it was dissolved and the british took direct control of the nation and India became known as the “jewel of the crown” due to the abundance of resources it provided Britain. Although many believe the British control over India was terrible, it had some…
Volvo is a Swedish vehicle company that was established in 1927. Its headquarters is located in Hisingen, Gothenburg. It started initially as a subsidiary of a ball bearing manufacturer but eventually moved on to produce automobiles. Volvo manufactures and markets in SUVs, station wagons and sedans. The largest markets of Volvo would be Sweden, the United States, China and other countries in the European Union. Volvo is well-known for its emphasis for safety in cars as well as its unique and…
In the context of corporate governance, VW is a publicly listed company, with headquarters in Germany, which has a double tier system of corporate governance that involves employee participation. Major shareholders are the family of founder Ferdinand Porsche with 50.7%, the federal sate of Lower-Saxony and the state…
I will do everything in my power to bring Nissan back to profitability at the earliest date possible and revive it as a highly attractive company” ( case study, annual shareholder meeting, Page 4). 2- The pessimism environment surrounding Nissan mission, that he sounded out from some of the leading authorities on Japan “ Ghosn concluded that if he continued listening to this advice he may as…
world. It has become with a lot different flavors as well like lemon, cherry and vanilla. Another significant cola products of this leading company are Coca-Cola Light and Coca-Cola Zero. Archenemy’s most famous product is the regular Pepsi that is number two in the soda markets. Pepsi has developed a lot of variations from its primary cola too and the company has a strong positioning on diet cola markets as well. Price Both Coca-Cola and Pepsi are facing competition on cola markets, but…
SWOT Analysis of Coca-Cola Strength i)World’s leading brand: The company has a leading brand value and a strong brand portfolio. Business-week and Interbrand, a branding consultancy, valued Coca-Cola at $67,000 million in 2006. Coca-Cola has made huge amount of investment in promotional activities all over the world. Consequently…