But, there’s another whole side of the southwest Florida experience: traffic on route 41, summer’s heat, humidity and violent thunderstorms. what’s with that nice, little old lady who elbowed you out of the way in a Publix line the other day, the annual snowbird assault, and less we forget, hurricanes and Florida politics. Southwest Florida is all the above; an enigma of paradise! Our stories were borne of our quest for a better understanding and appreciation for this…
How should Kraft Canada make the brand messaging of Kraft singles interesting to Canadian Millennial moms? Kraft Canada can make its brand message appealing to the Canadian millennials by associating its brand products to the customers buying decisions and choices. A brand message is an information conveyed through a product or service to a target market. The brand message aligns the company’s product with its mission. Kraft’s mission is to provide excellence with innovative products, high…
If someone was to ask, what is happiness? Would you know how to respond to that question? Two years ago someone ask me that question and I responded with “being happy” my reply could be a broad answer, but when you reach that space feeling happy at work, home or being helpful to other individuals there is no greater feeling of fulfillment when we do for others. If only life can be so simple because as Simon Sinek detailed in the video it is hard to come to work and care about the customers when…
When we pick out our tomatoes from our local supermarket, we don’t think twice of who brought them to us. If we were asked to visualize the person who delivered our tomatoes, we’d picture the tall, tanned man dressed in denim with a bright smile from the commercials and advertisements we see everyday. It would be very absurd to picture an enslaved immigrant worker in the fields for twelve to fourteen hours a day, seven days a week whose life and the lives of his family are threatened if he…
Revitalizing the Organizational Culture at Camp Fire Camp Fire Sunshine Central Florida needs to revitalize its organizational culture in order to overcome financial and resource challenges presented by the current economic climate. Carmeli & Tishler (2004) describe organizational culture as an “intangible element” that has “an important role in creating an organization’s value.” (p. 1259) Jaskyte (2004) warns that nonprofits must “understand the cultures of their organization and seek to…
Conducting a community assessment can be beneficial to any area that is being assessed. What is a community assessment? A community assessment is a field within public health concerned with the study and improvement of the health of biological communities. (Dictionary, 2016) What are the kinds of things people would look for in a health community? People would look for a clean and safe environment with a healthy, functioning ecosystem, a large degree of the public participating in beneficial…
Diet, a dreaded word for almost every human being. Many New Year’s resolutions are dedicated to starting a new diet, eating healthier, and exercising more. Within 2 weeks, a quarter of the New Year’s revolutions to diet are broken and in only 1 month almost half of the attempts are deserted (Averkamp, 2015). In fact, per Averkamp’s research, Americans make an average of 4 attempts a year to lose weight and in 2012 we spent an estimated 65 Billion dollars dieting! We never seem to be happy…
By attending a postsecondary school, it provides a variety of open doors full of advantages and opportunities that will last a lifetime. People with a college degree earn about twice as more than those who receive only a high school diploma. Also, colleges and universities provide students with a healthy social life to be prosperous all around. Furthermore, employers use college degrees as one of the tools to sort out potential employees, recognizing that higher levels of education indicate…
everything form food, clothes, furniture etc. If you wanted anything that was mass-produced, it would also mean another long trip to a larger city or town. To us here in the states, especially Florida, just a thought of traveling more than 30min to go to Publix or an electronics store is unheard…
Throughout American history, millions of people around the world have abandoned their homeland for a change, to start a new life in a foreign country. The process of immigrating still continues to occur up to this day. Documented or undocumented people from all over the world come into the United States in search of the “American Dream”. Characterizing the dream is a set of ideals in which “freedom” includes the opportunity for success. The dream for many is a pursuit of equality, opportunities,…