The kind of research that was used to support this campaign was the traditional four-step model. When the Authority public affairs team collaborated with the public relations firm Porter Novelli, this gave them the resources they needed to research, plan, evaluate, and communicate what they needed to expand the San Diego airport. One of the main things that they did was research to make sure that all their expansions would be under code so that the Environmental Impact Report would approve…
The unique element of public relations writing is that it is the attempt to establish positive relations between an organization and its various publics. Other forms of writing, such as journalism, documentaries and fiction are not meant to leave the public with a positive image. While, they can have a positive effect they are used to tell stories, to express one’s opinion and to tell one-side of a story. Writing for public relations focuses on using a written platform to communicate a…
analyzed properly, that’s why we have a public relations department. We as practitioners should try to be proactive when it comes to communicating a crisis and as we have learnt that employees should be the first ones to know as they are the frontline of the…
What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…
Financial information, especially strategic financial information, may be as important and valuable as marketing, public relations, and political communications (Laskin, 2014). However, as financial policies and communications are highly regulated by government oversight, including the Sarbanes-Oxley Act (Laskin, 2014), and may vary from country to country. This along…
loss of their respective wife and mother who was the first known victim of the virus. Additionally, the film also follows a handful of prominent researchers with the Centers for Disease Control as they attempt to develop a vaccine for the virus and a public relations strategy…
both the public relations and the journalism industries as both industries work with the same outlets whether it is print, television, etc. Defining and differentiating between the two is also a challenge for industry professionals, associations, professors and students just entering the industry. This comparative and contrasting essay will look at the public relations sector and the journalism sector and distinguish between the two industries with the key differences that separate public…
Hong Kong health care system is complex, it composes by public and private health sector. This paper aims to understand the similarities and differences in managing healthcare in both private and public sector organizations, also understand the underlying patterns and relationships of factors affecting healthcare in the social-political and economic environments. It would make visits to both a private and a public health care facility. It is choose Queen Mary Hospital and St Paul Hospital as…
In other words change the ownership from public to private. Privatization is happening all over the U.S., for instance, Republicans want to replace the IRS agents with private debt collection agencies, New Jersey wants to privatize the public water system and 911 services, Florida would like the public transportation to be privatized, and finally Wisconsin would like to privatize all public education. What is being privatized in the public school system?…
reproductive, and respiratory systems. In extreme cases, it can even cause death. The World Health Organization has identified ambient air pollution as a cause of increased mortality and shortened life expectancy (Brunekreef & Holgate…