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    The unique element of public relations writing is that it is the attempt to establish positive relations between an organization and its various publics. Other forms of writing, such as journalism, documentaries and fiction are not meant to leave the public with a positive image. While, they can have a positive effect they are used to tell stories, to express one’s opinion and to tell one-side of a story. Writing for public relations focuses on using a written platform to communicate a…

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    Blue Bell Case Analysis

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    analyzed properly, that’s why we have a public relations department. We as practitioners should try to be proactive when it comes to communicating a crisis and as we have learnt that employees should be the first ones to know as they are the frontline of the…

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    What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…

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    Financial information, especially strategic financial information, may be as important and valuable as marketing, public relations, and political communications (Laskin, 2014). However, as financial policies and communications are highly regulated by government oversight, including the Sarbanes-Oxley Act (Laskin, 2014), and may vary from country to country. This along…

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    Contagion Movie Analysis

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    loss of their respective wife and mother who was the first known victim of the virus. Additionally, the film also follows a handful of prominent researchers with the Centers for Disease Control as they attempt to develop a vaccine for the virus and a public relations strategy…

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    both the public relations and the journalism industries as both industries work with the same outlets whether it is print, television, etc. Defining and differentiating between the two is also a challenge for industry professionals, associations, professors and students just entering the industry. This comparative and contrasting essay will look at the public relations sector and the journalism sector and distinguish between the two industries with the key differences that separate public…

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    chain reaction that links one another and put the world into deep recession. Too Big to Fail and The Big Short contributed to the ongoing narration of the 2008 financial crisis in a cinematic format, which also journalism, television, advertising and public relations took parts. Too Big to Fail was originally written by Andrew Ross Sorkin, who was an American journalist and financial columnist in New York Times in 2009. Sorkin revealed stories of the financial issues the banks and the United…

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    Conformity Case Study

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    Eliott, nice to "virtually" meet you. As Blake mentioned we have know each other for many years while both working in the Atlanta market. We have shared involvement and support of industry associations as well as supported each other by providing leads and introductions for opportunities to collaborate and work together. I don't need to tell you how lucky TVTY is to have Blake on your team. I have spent more than 15 years in a Business Development role primarily in the digital marketing and…

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    Crest Hill Essay

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    population to get around. There is no public bus system that come to Crest Hill, the nearest bus is in Joliet and it is a twenty-minute walk. There is no side walk to get to the bus stop making hard for the elderly or the disable to get there. Although there isn’t a lot of public transportation options in Crest Hill, there still is private transportation options. However, most seniors are on a fix income and most likely cannot afford to pay private transportation services. Something must be done…

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    simply explains a politics-administration dichotomous relationship that it is there in the modern public service management and it is no way to go. What matters most is the relationship between the levels of operation as their common denominator is to serve the public’s interests through policies and programs. A balancing or neutral point should be found and maintained by both in discharging public duties. During the development of the Wilsonian Theory of Dichotomy, it is as if on the high ways…

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