Public relations

The editorial page of a newspaper, magazine, or another source is a public forum to express one’s view of a newsworthy topic to a diverse audience. An editorial presents the writer’s opinion on a topic to inform or influence the reader regarding the issue, as well as provides evidence to justify their position and suggestions to resolve the issue (Zarza, Tan, Chan, & Ali, 2015). Poorly written editorials should not be published without revisions, because the purpose of the editorial is lost in…

political campaigns, music is usually employed to create atmospheres and environments around the candidate. The candidate is the flagship of political campaigns, so political branding attributes can be crucially applied to build the candidate-brand. The public will strongly bond with brands through constant interaction and enhancement of each other’s identity. This brand attachment between the political brand and the voter is defined as an affective and emotional bond. Thus, brands are emotional…

analyze the ways in which they are represented in the news. Throughout the semester, some “audience in the news” examples that were presented to COMM 3P18 can definitely be used to further understand both the theories of uses and gratifications and public opinion and audience citizenship. These theories can also be examined through analyzing a recent article from the guardian, titled “CBC’s racist comment sections spark debate on Canada’s prejudice problem.” The article “How Audience…

The use of propaganda in the media is rampant and unhindered by any legislation. Propaganda of any sort can be considered psychological warfare and with this being the twenty-first century, needs to be outlawed altogether. It dehumanizes it's subjects with the use of all types of media and preys on humans herd mentality. The medias opinions fuel the fire of mass objectification that is propaganda which more often than not will also hurt those within the nation. Despite the fluctuating opinions…

submitted online, on a website which will showcase all details of this activity. The submission fees will be done by online payment. The month of February will be dedicated to streaming the submitted advertisement videos on YouTube nationwide. The public will vote as per their choices for best advertisement. Shalmali will look into the details behind voting. She will declare the 24 winners who garner the most number of votes for their…

Propaganda in George Orwell’s 1984 “Propaganda does not deceive people; it merely helps them to deceive themselves.” as said by Eric Hoffer, unintentionally depicting the world of George Orwell’s 1984, in which propaganda leads people to deceive themselves into believing usually false concepts. Propaganda can be traced back to 1622, where Pope Gregory XV defined it as “convincing large numbers of people about the veracity of a given set of ideas”, according to a website titled A Brief History…

shame and appearance anxiety and diminish awareness of internal bodily states” (Greening, K. (n.d.). The Objectification and Dismemberment of Women in the Media). Women are bred to shame their bodies and looks based on what the media shows to the public. If big behinds and tiny waists are currently the new trend then advertisements are sure to promote whatever…

1. The key audiences in the Blue Bell crisis plan are: - Families - Older adults - Young adults - Children - Ice cream fanatics - Blue Bell enthusiasts - Stock holders - Investors 2. After careful examination of the Blue Bell press releases, their social media and press conferences, the continuing theme of the organization focused on a few key points for its target audience. Those key points Blue Bell focused on included: - Finding the root cause of the listeria contamination that were found…

be associated with it. It is being observed that consumer always perceived high price as high quality product, it gives consumer a very majestic & royal touch which make them feel Proud to have this royal brand. Hence, high quality has a positive relation with price High Quality = High Price When a customer pays a higher price for a product, he is paying for not only quality which he can see, feel, or judge but also the esteem value, whether he gets the right product in the exchange of right…

History, though rapidly changing through the decades, holds certain principals of human nature throughout time. Among these principals, self-promotion is found. Therefore, many links can be connected from the past to the present and this can be seen by comparing how Benjamin Franklin self-promoted himself and how individual’s in present times promote themselves through social media. Benjamin Franklin’s self-promotion and the promotion through social media differ in some aspects but have many…