Public relations

Khalid Alruqi BCA603 11/2/2017 Anticipatory socialization in the use of social media in public relations is an article written by Maureen Taylor and Michael L. Kent (2010). This article discussed public relations tactics and examined the effectiveness of social media on public relations students’ understanding of the value and power of social media in public relations field. Most of public relations tactics data were collected from the theoretical frame of the socialization literature (Jablin…

English language is a very important factor in education. In a study conducted by Stephen Wilkins and Jolanta Urbanovic, it showed how “English has become the lingua franca in international higher education, and governments have set targets even for public universities to introduce programs taught in English, examples being Lithuania (Urbanovič & Wilkins, 2013) and Malaysia (Onsman, 2012).” Also, many parents are choosing to have their children be taught english in school to enhance their…

The stakeholders affected by 2008 MLFI Crisis. This paper will debate the 2008 Crisis at Maple Leaf Foods Inc (MLFI). The case study suggest that MLFI 2008 crisis can be considered an “issue” according to Sexty as corporate performance was not up to the stakeholder’s expectations (Sexty, 2012). This suggests that if we applied Sexty issue management to respond to this crisis first by identifying the issues and second by analyzing it. As Sexty described, identify every stakeholder has different…

Guidelines to make effective Product Placement is an effective way of communication as has been found by many researchers. But the effectiveness is a function of variables like context (of the plot), match of product with type of movie, audience profile (age, sex, education, literacy, language, religion, culture, access to technology, media interests, hobbies), emotional appeal, program involvement and liking for a star. The success of in-serial and film product placement depends upon the…

The article An introduction to strategic communication, by Gail Fann Thomas and Kimberle J. Stephens, discusses the emerging style of communication known as strategic communication. This is a relatively new branch that is being studied, lying somewhere on the crossroads of management strategies and communication. There is much disagreement on the definition and boundaries of this field of study, so the article instead chooses to explore it by using three lenses: strategy, communication theory,…

Propaganda is essentially partisan information designed to promote a political cause or alignment. Whether it be in the form of posters or film, its goal is to persuade the audience towards a certain inclination. Propaganda is meant to incite a strong emotion or reaction in a person. Though it may seem as simple as creating a captivating image, there is a psychology behind its methods. Every choice made and style used in a piece of propaganda is meticulously planned to target the audience. Some…

other three arms of government, the mass media has been able to influence policy change, due to its power over the general public, (Fields, 2008). And also,…

Myer is a department store chain, with locations across Australia, operating in the retail sector. Myer has several communication channels, with this report focusing on Myer’s use of YouTube to reach its Target Market. Myer’s YouTube channel is a recent addition in Myer’s century-long history, having established their presence on YouTube on the July 30th, 2009. YouTube itself was only founded in 2005, however, despite this short existence, Alexa currently ranks YouTube as the second most popular…

‘Ad’s R us’ is a realistic representation of the future if the economy keeps developing at its current speed. This essay will explore peer pressure and the role of technology while exploring what technology and peer pressure can do to the young and vulnerable. The following paragraph will provide context by summarising the main aspects of both these themes. ‘Ads R Us’ is a book evolved around advertising. In this book an adolescent called Barrett has been raised in a cult called Simplicity far…

Propaganda is used to influence our beliefs and concepts. This is why I have chosen the link; “Propaganda is used to distort morality.” This idea can be found in texts such as The Wave, written by Morton Rhue, The Hunger Games, written by Suzanne Collins, V for Vendetta, directed by James Mcteigue, and Equilibrium, directed by Kurt Wimmer. In the short novel The Wave, written by Morton Rhue, Propaganda is used to instil concepts of herd instinct (in addition to conformity to a singular idea) to…