Public company

scandals that occurred at large companies (including Enron, WorldCom, and Tyco) in the early 2000’s. These scandals forced capital providers and the general public to question the judgement of public accounting firms as well as at the overall reliability of the financial reporting and audit process. The requirements included in SOX were designed to improve audit quality, increase the reliability of financial reporting, bolster corporate governance, and re-establish public and investor confidence…

1.Strategic publics are any groups or individual who has the willingness and ability to influence an organization. They are identified by the role that they play in an organization. Whether it be employee or consumer. In order to determine which ones to engage the situation at hand must be analyzed and only those who can be affected in any way need to be informed. It is essential to interact with strategic publics because their role in the organization can make or break the company. They often…

business transaction with honor and integrity. Corporate social responsibility involves a company including concepts that concern cultural, social and environmental issues in their business transactions, operations and how they interact with stakeholders. If one were looking to review both concepts, one would simply read a company’s corporate mission and value statement. Lincoln Financial Group (LFG) is a company that proudly boasts their core values for review by shareholders and…

The Public Company Accounting Oversight Board (PCAOB) was formed under Title I of SOX. According to authors Johnstone, Gramling, and Rittenberg, Section 101 presents the PCAOB as auditing standard setters and regulators of the audits of corporations by public accounting firms. Section 102 mandates that the accounting firms auditing public companies register with the PCAOB. Section103 require audit firms to describe the scope of testing of issuers’ internal control structure. The authors further…

understand and analyse the PRINZ definition of Public Relations, it is easiest to divide the definition to three separate sections. These sections can then be applied to different theories of Public Relations including systems theory, relationship management theory and excellence theory. The theories and therefore the definition can then be further analysed by using current New Zealand examples, of the theories being implemented into the real-world Public Relations industry. “Deliberate,…

most familiar with those ice cream companies. It didn’t necessarily affect my consumption, but I actively tried to prevent my friends and roommates from buying it after the Listeria recall news spread. 2. The coverage that Blue Bell is receiving so far seems to be all negative, it doesn’t help that they recently made another recall. Even though the recall was about a packaging mistake as per statements, it basically brought back a lot of skepticism for the company. In a google search about Blue…

The kind of research that was used to support this campaign was the traditional four-step model. When the Authority public affairs team collaborated with the public relations firm Porter Novelli, this gave them the resources they needed to research, plan, evaluate, and communicate what they needed to expand the San Diego airport. One of the main things that they did was research to make sure that all their expansions would be under code so that the Environmental Impact Report would approve…

Putting Public First First off, it was smart of Pepsi to look at the situation from the consumer point of view. As a corporation, Pepsi knew it was not their fault as their filling facilities were top of the line, leaving no room for these syringes to enter the can. The general public on the other hand was not aware of the technology that Pepsi uses which can lead to a sense of uncertainty and fear. By putting the public first, it shows that they care about this crisis seriously in order to…

The Public Relations firm that I work for has been approached by a group of citizens who are concerned about the Lake Anna nuclear power plant. These citizens believe that during the recent earthquake and hurricane, this power plant may have been damaged, putting the community at risk for widespread fallout and risk of life in the event of a terrorist attack. They would like our firm to represent them in helping to shut down the power plant. On one hand, security is lax at this power plant, but…

answers and considered them all. Eventually, I released that the reason I 'm in college is to learn the skills that the career has. After looking through the list of majors one last time I decided to major in Communication with a concentration in Public Relations. I might not have the all skills that people think of when they…