Psychographic

After attending her 9 AM hot yoga class, Monica goes to Stacy’s Juice Bar in Needham, MA to sip on the “Grasshopper” flavored smoothie and chat with the other yogis. When finished, Monica goes to her house in Wellesley and she takes out her iPad to browse the internet and follow up on the latest health trends. She then picks up her children from preschool and goes about her day, only eating and feeding her family organic food she buys at the local Whole Foods. The target market of Stacy’s Juice…

5.1.3 Psychographic segmentation This segmentation approach involves an understanding of a consumer’s lifestyle, personality, attitudes, interests and opinions (AIO). Now we are not just focusing in the characteristics that they share (such as education, income, etc.) but also on what do they like (Bhasin, 2011). First of all, in the case of a hotel, segmenting the market by their lifestyle is crucial and by lifestyle we mean, where does the customer stand in his life cycle (Bhasin, 2011). The…

Marketing essay: The making of Godiva Gems: from luxury & expensive to fast casual Introduction The following report includes the discussion about the case “the making of Godiva Gems: from luxury & expensive to fast casual”. The report includes the analysis of the case and the development of the marketing plan for the company. The report includes the development of the segmentation strategies which will reap the company with most profitable results. The report also includes the…

Therefore, we try to define the “ideal buyer”. Segmentation models are worked around demographics (age, income, sexual orientation, lifestyle), psychographics (way of life, identity). Geography (city). Demographic division is the place a business sector analysed and divided into groups based on demographics factors. I think that Pak’nsave should continue to target both children and adults and meet the…

Whole Foods to set its target market to more affluent people. In addition, Whole Foods' target market is people between the ages of 18 and 39 with a college education. The position whole foods was taking was selling all organic and healthy food. Psychographic segmentation is an important factor in gaining customers. Whole Foods should use this segmentation to its advantage. People now consider their lifestyle more than ever before. Many people…

Millennial also known as Generation Y are the demographic cohort following Generation X ranging from the early 1980s to the early 2000s this represents about 83.1million citizens in America who have entered college and the workforce, which is more than one quarter of the nation’s population. They‘ve been exposed to technology at a very young age making them tech savvy and a well connected wireless society generation that have been shaped by pivotal events such as 9/11 and the recession. As…

so that they can achieve maximum penetration of that market”. Market segmentation divides customers having similar behaviours and needs into smaller groups (Wood, 2013). Segmentation of Uniqo will be based mainly on demographic, geographic and psychographic variables. • Demographic segmentation: Based on Schiffman, Kanuk & Hansen (2012), demographics variables are common and easily identified consumer…

I want to be a spokesperson for the Affordable Care Act (ACA) to be expanded in states that does not have the expanded coverage but are considering to expand. There are only two states that are to open debate to the expanding coverage, which are Utah and Indiana. However, twenty-one states are not implementing the expansion at this time. The privileges for this role is hearing why Indiana government is still debating about expanding the ACA to help uninsured Americans; I would be able to assist…

Preferences, surroundings, and background of an abuser largely affect domestic abuse and how common it will become. Consequently, the likelihood of domestic violence varies widely depending on gender, race, education and income, as well as a series of psychographic characteristics such as sexual preference, substance abuse, history of family violence, and history of criminal activity (Theresa's Fund Inc.). Women are much more likely to be a victim of domestic abuse than a man, but this doesn’t…

These assumptions will derive from consumer segmentation research that will be carried out in different ways. These strategies will need to conclude the end result, which is the consumer’s needs, once this has been accomplished, the Airline businesses will need to group the type of people that are categorized by similar wants and desires from the Airline’s services. Dragoon (2005) comments on BA’s segmentation research. ‘British Airways (BA) realized that many of its customers who were…