Psychographic

Psychographic information goes one step further by helping you understand why that potential customer may buy your product / service. Once you have collected the individual demographic and psychographic information on your customers you can group them together into segments within your market. This will help you identify the specific needs of your customers…

Vision There are three visions that the Nyonya Leaf Cafe has. The vision of the company is: • To be the leader in innovation, service and quality • To be the leader of the market • A place to meet, a place of peace Mission The mission of the Nyonya Leaf Cafe is to deliver excellence experience to the customers though the products, services and relationship. There are 3 in total that we have set as our mission, which are: • Provide the perfect, delicious and high quality foods and drinks to…

education, religion, race, generation, and nationality. Abercrombie&Fitch has been always focused more on people with higher income. A&F is mainly focused on the generation Y, but on the other hand company targets both men and women. Psychographic segmentation Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality traits. A&F has “the casual cool” theme, with several of the latest trends for teens from the higher segment of the society.…

first step I need to do is find out who I will serve. That is by market segmentation and diving my desired market into smaller segments to fit my customer’s needs. Market segmentation is divided up into four categories; geographic, demographic, psychographic, and behavioral. In geographic terms I need my customers to be in countries that are developed. They would be in urban neighborhoods with a dense…

I will also be targeting individuals who work with elderly care. As the film deals with the subject of aging as we follow Padraig growing older throughout his peacemaking, my filmmaker and I agreed that this would be a good psychographic to target. The message would be inspiring to these individuals and hopefully create a conversation in their organization that one can still do wonderful things while they are growing older. Padraig grows hard of hearing and begins losing some of his memory…

and sales in sweatshirts. While also increasing sales in our other products. Which we determine the customer's wants by having a suggestion box located in the front of the One Stop DECA Shoppe. PI: Determine customer demand for merchandise Our psychographic market was clearly Rogers High School students or Rogers’s community members with the intention of supporting their city in Rogers apparel. Since Nike is a popular trend in athletics, the DECA Shops store manager's made a goal to increase…

Bonobos made its mark in the menswear fashion world in 2007, as well as creating a path of change with its e-commerce based platform. Headquartered in New York City, Bonobos designs and sells men’s clothing, such as casual wear and formal wear. It offers full lines of men’s suits, outerwear, denim, swimwear and accessories. The company refers to its store locations as “guide shops,” where all men are welcome to come in and get their perfect size in any style offered. The concept of creating…

The primary psychographic audience is experiencers: They are young and impulsive, new, trendy fashion. R&B appeals to them as it pertains to modern culture and is vibrant in both sound and culture. The secondary target audience for my artist is age 25-40, 100% male: Men between ages 25-40 have an established career belonging to economic categories B, C1 and C2. They will seek guidance from my artist in terms of fashion and music. The secondary psychographic audience for my artist will…

that can end it then and there, than to have it circle around to bite you from behind. Customers are very attentive to information that seems irrelevant. Marketing strategy helps companies stream line its focus groups based on the customers psychographic, demographic, behavioral and geographic structures (Kotler, et al., 2016): • Demographic strategy is a marking tool that targeted similar customers based on their age, income, gender, and socio-economic status. This is also easy to implement…

(Kaser & Oelkers, 2008). Pride is a psychographics segmentation the cannot be measured. The City of Enterprise is very proud of the school and the athletic department. Most of the pride in the program is based upon the tradition of winning in football that goes based over 100 years. The high school…