Psychographic

Marketing plan Objectives Product Product concept The Total product concept refers to the bundle of services offered by a product/service. For example total product concept of Healthy happy foody can be explained as all the benefits customers receive by using the product, from service of providing food to fresh and healthy options to eat. Total product concept is used by the customers when evaluating the products among different business and they distinguish benefits and go for the…

Generation: Mid Generation Gender: 90% are male Education: 39% post graduate degrees, 79% college graduates Occupation: Professionals, entrepreneurs, high-profile individuals, 82% are self-employed Income: Annual income of USD 200K - 400K Psychographic: Consumers owning a Ferrari is consistent with their self-identity as connoisseurs of the very best Their satisfaction comes from the cars incomparable aesthetics and superior engineering Let others know that they are members of an elite…

Introduction Over ten years Healthy Potion (HP) has become a multi-store business in the food and beverage industry, driven by the reputation of its unique drink infused with Chinese herbal concentrate. However, a strategic analysis of HP through SWOT and Porter’s Five Forces (1979) exposes weaknesses in operating a seasonal and single-product business. This essay supports HP’s expansion into the Australian juice industry which has experienced steady 9.8% annually growth between 2011-2016…

1. Motto: Every revolution needs a soundtrack 2. Skullcandy mission statement - To create the most notorious headphones infused by a inspired-team and advanced technology they work hard and play harder with their intelligent employees. 3. Segmentation: Demographics: Ages 13-25, male, middle class PARK CITY UTAH - Turned primarily into a ski resort town because of the rise of skiing and snowboarding, Over 3,000,000 visitors (mostly tourist), SKI AND SNOWBOARD - 6.1 million snowboarders (58%…

Consumers may purchase this product to dictate their personality. The unique bottle gives consumers a visual way to stand out from others, which is important to their self-image. On a behavioural level, the buyer seeks a benefit-sought attitude towards Bling. Consumers purchase this product for special occasions. As the bottle is reusable and refillable, it allows these consumers to be loyal to the product. Bling H2O consumers seek benefits from the product, such as social status and exclusive…

Introduction Background The Flinders University of South Australia, usually known as Flinders University or simply Flinders, is a public university in Adelaide, South Australia. Founded in 1966, it was named in honour of seafarer Matthew Flinders, who explored and surveyed the South Australian coastline in the early 19th century. The university has set up a reputation as a leading research institution with a devotion to innovation. It is the member of the Innovative Research Universities Group…

Summary The case study takes us through the ever-blossoming Four Seasons’ self-paving journey into new markets and depicts the challenges it had to overcome. As a leading global operator with a unique selling proposal of exceptional service, highlighted by a guest oriented culture ,Four Seasons unveiled further international potential, namely the French market. One key factor of Four Seasons is its rather flat organizational structure and motivational corporate culture, which has been proven to…

The basketball sneaker market holds great importance to basketball players and fans and is an important part of the footwear market. A rough size of the basketball footwear market can be determined by the total market revenue divided by the average price of basketball sneakers to find the approximate number of units sold in a year. In 2016, the basketball footwear market in Canada reached a total revenue of $140 million (Hutchins, 2016). In the current market range from companies such $190. The…

Question One Part (A) Exchange theory in social marketing proposed that social behave is a result of and process of exchange. This process of exchange purpose is maximizing benefits and lowering the costs down. According to exchange theory, people weigh the benefits and risks of a social-relationship. People will terminate the relationship if the risks outweigh the rewards. Social exchange theory is essentially concerned about taking benefits and lowering the cost to indicate if the…

“The word “festival” is derived from the Latin festum, meaning to feast, and originally defined a day or special time of rejoicing or feasting, often in memory of some great happening.” – (Martin et al 2005) Introduction This dissertation examines the motives behind customers attending unique and creative events. Does the overall setup and design of a music festival motivate customers to attend and does it enhance their overall experience? Objectives of the study • Understand the motivations…