Psychographic

to deliver relevant messages to engage with different audiences (Hanlon, 2016). Porter’s Generic Strategies Segmentation¬¬¬¬¬¬¬¬¬¬ According to Kotler et al (2008), the four main topics of segmentation are; demographic, geographic, psychographic and behaviouristic. Segmentation is the process of dividing the market based on the different needs. According to Armstrong (2009), the “demographic characteristics must be known in order to assess the size of the target…

specific topic. It can allow one to decipher what interests certain demographics of people may have and therefore lead to the discovery of one’s target market. Psychographics tell a surveyor what a person thinks or feels about that specific topic. Psychographics are equally as important as demographics. This is because although psychographics are used to determine how a population feels towards a certain topic, demographics are used to learn exactly what population that is. In this space tourism…

buyer is, while psychographics explain why they buy. Demographic information includes gender, age, income, marital status – the dry facts. With this said, I made up a character that would fit into this life. Lets say someone is looking for a change and the way they are now is. Demographic information; Male in his 50’s, married with children, having trouble with weight gain, diabetes and little to no energy after a works day, Household income with $900k. Then looking at the psychographic info;…

generational segmentation. For instance people from today’s generation are attracted to celebrity lifestyle, people from the 90’s are attracted to something different and the magazine includes segments that includes every generation. Cosmopolitan uses psychographic segmentation to attracts it audiences. For instance today’s audiences are interested in the lifestyle of celebrities and Cosmopolitan is exploring that opportunity to attract many of its audiences. The dominos portfolio I have chosen…

Segmentation and targeting There are 4 segmentation bases in marketing. They are • Geographic segmentation • Demographic segmentation • Psychographic segmentation • Behavioral segmentation Demographic segmentation Siddhalepa Company chooses the demographic segmentation as their main segmentation base. According to that base they are mainly concerned about the gender and age. According to the age Siddhalepa segments its products for small children and for elders. They consider about the age…

The type of consumer that will likely purchase goods at BeGood Clothing are people who place a high value on giving back. Psychographic segmentation identifies the customers who display these values. Demographic segmentation is important because people in the same demographic tend to have similar views. By using both psychographic and demographic segmentation groups BeGood will better understand their target market. BeGood targets consumers in the Generation Y and higher social class…

providing services in over 100 clinics and specialties for military beneficiaries in the National Capital Region (NCR) (WRNMMC, 2016). In terms of the segmentation variables, the primary target market for WRNMMC can be two fold, demographic and psychographic. Demographic, because their patients is a small segmented part of the population that required healthcare. Their patient comprises of current service members, retirees and their dependents. As stated in their mission statement, their…

Irene and Landon have 2 children, Mason and Kayden are both 3 years old. They both don’t have a designated physician yet. Demographics: Parents with kids 3-7 years old. Middle to upper-middle class. White collar occupations. Psychographics: They are experiencers in VALS segment because they plan, research, and consider before they act. They prefer to buy high-end, proven products with efficient results. Family and kids are top priorities. Catchy jingle advertising on educational children…

The target market is the current/ potential customers with similar characteristics. In this market, sprite sugar free competes with other products such as Fanta, soda based on its market segmentation in four key areas: Demographic, Geographic, psychographic and behavioral. Demographic segmentation It is the division of the market into groups based on demographic variables such as age, gender, family size, income, education. Sprite sugar free main focus on people with age range 12- 35 because…

Demographics are used by governments, corporations, and other non-government entities to learn more about a population 's characteristics and the trends within that population. Demographic population trends in the U.S. are changing for several reasons. As a whole, the population of the United States is increasing. This is a direct result of a history of increased births, decreased deaths and increased immigration. The age of the U.S. population is getting older because of a dip in fertility…