Psychographic

Promotion: Buyer power is relatively high as there is a large number of them in this industry, they get the brand going and keeping high in the market, the price is average and no switching costs. This is why MAC stands out as the world’s largest make up company by, following its strategy which is personal selling, one of the most common forms of promotion. For the fact that MAC doesn’t have to include any forms of advertisement, as it is up to the word of publicity to get MAC where it is…

Nike’s headquarters is located in Beaverton, Oregon and was originally known as Blue Ribbon Sports. In 1971 the iconic “swoosh” was introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass…

Lampuga has created the world’s most advance electric surfboard the world has to offer. This is a tech savvy surfboard that has a carbon fiber body that only weighs 86 pounds. The electric surfboard that Lampuga has made is also the fastest surfboard on the market with top speeds of 34 MPH it is also eco-friendly by using 52-volt lithium-ion battery that provides 20 to 35 minutes of runtime. There is also an anti-grip surface for ease of use, and an automatic kill switch so if someone falls off…

Target Market of Primark Demographics: Segmentation Target customers Income Low-medium income Gender Generation Y (Jahn, 2015) Occupation Student or Young Worker Age Mainly16-24 (Neville, 2016) Psychographics Life style Milan is the second highest fashion market and one of the highest growing market for fashion consumers (Kent, 2011). Price sensitivity Very price sensitive (Kotler. P, 2016), so the retailers in Milan always offer low price points. Geographics Urban student accommodation or…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

1. Identify what type of hospital you have selected and discuss why this is important in relation to their market (patients, community, competition, and government agencies). Opened in 1979, Shady Grove Adventist Hospital operates as part of Adventist Healthcare delivery system that includes hospitals, home health agencies and other health-care services. Adventist HealthCare has its headquartered in Rockville, Maryland. It operates as a faith based, not for profit hospital. It operates as a…

SHIPRA CHADHA MARKETING MANANGEMENT RED LOBSTER CASE STUDY WRITE UP Introduction Red Lobster, a 40-year-old chain of sea-food restaurants, was founded in 1968 and gained a lot of popularity because at that point in time mainstream Americans did not eat much seafood, because it was hard to find, expensive and not easy to cook at home. Red Lobster made it available at lower prices and at convenience for everybody. Even with the quick success, Red Lobster, by 2004, was becoming outmoded with…

Situational Analysis Strategic marketing planning plays a crucial role in devising the most relevant marketing strategy that would sustain an organization in today 's rapidly changing marketplace. It is necessary to examine both the internal and external environment where an organization operates in order to have a successful strategic plan. (Vrontis & Thrassou, 2006). Of the five components of strategic marketing planning, the situational analysis component is the component referred to as the…

Servicescapes apply beneficial outcomes on buyers ' reactions (e.g., Brüggen et al., 2011, Michon et al., 2005, Nilsson and Ballantyne, 2014 and Turley and Milliman, 2000). These impacts, result from an all-encompassing impression of nature whereby buyers handle all discrete jolts in the servicescape in general (Lunardo, Roux and Chaney, 2016). Marketers use servicescapes as a way to construct a wholesome consumer experience, but also to impact consumer’s behavior (Andersson et al., 2012).…

Competition analysis Who are the direct competitors for your particular product? How do they compare price wise? Competitors Global 2015 sales • Magnum 2.540$ billion • Haagen dazs 2.086 billion • Cornetto 1.595$ Billion • Ben and jerrys 1,232$…