Psychographic

1) For effective planning and administrative purposes, the County of Los Angeles Department of Public Health (DPH) uses eight geographical regions known as service planning areas (SPAs). The SPAs range in size, population density, diversity and from rural to densely urban with six out of eight SPAs having more than a million residents (Centers for Disease Control and Prevention, 2010). California Hospital Medical Center (CHMC) is strategically located in a federally designated…

neighborhoods. Secondly, demographic segmentation. That mean divided market based on age, gender, income, etc., so our glass is compatible with young or old people, male or female also the price of our product will be as match their quality. Thirdly, psychographic segmentation. Which means to divide buyers into different groups based on social class, lifestyle and personality characteristics. The product which is Brush with toothpaste will help all ages people, and it will make them life easy…

Kendra Dell September 25, 2014 Final Exam Essay The Apple sport watch will change the relationship individuals have with technology. It will replace wallets, ipods, health trackers and phones creating an all-in-one experience of self-expression. The watch is innovative portable technology that only Apple can provide. Apple users whom employ the devices full capabilities will stay connected and motivated towards a healthier life. The Apple sport watch never stops thinking of ways to keep…

person’s age, gender, and job status. Demographics only offer broad descriptions of people such as, female executives aged 40-65 or mid-level managers at a consulting firm. You should strive to dig deeper. Consider learning about your clients’ psychographics. Study their behaviors, habits, and lifestyles. Learn how they spend their money and time. Source: http://thefiveabilities.com/wp-content/uploads/2013/05/ideal.png Consider analyzing customers’ complaints. Ivana Taylor, a marketing…

shifting quickly as consumers’ purchasing power increases. More sophisticated products with health-and-wellness appeal are gaining popularity (Gorton, 2014). The market segmentation type that will be used for the tourist market segmentation is psychographic. Our target segments consist of the following groups: • Celebrators: These are tourists that are visiting South Florida to celebrate and special occasion or life event. This classification could be groups that travelled together or…

LICA 201: WORK PLACEMENT WHAT IS THE ROLE OF LOCAL RADIO? HOW DOES A LOCAL RADIO SEGMENT THEIR AUDIENCE? INTRODUCTION Until the 1970s the BBC had a legal monopoly on radio broadcasting and Independent Local Radio in the United Kingdom did not exist in any form apart from pirate radio stations. However, that changed with the election of Edward Heath’s government followed by the introduction of commercial radio (Reynolds, 2007). I had the opportunity to work in the local commercial radio station…

CONTENTS 1. Background of Smartphones 2. Market Segmentation of Smartphone (Main Brand) 3. Value Proposition & Positioning 3.1 Features Comparison 3.2 Perceptual Map 4. Product 4.1 Product Life Cycle 5. Pricing 6. Promotion 7. Place 7.1 Direct and Indirect Channel 8. Reccomendation 9. Conclusion 10. Refrences 1. Background of smartphone A). iPhone Apple Computer, Inc. ("Apple" or the "Company") has been existing since January 3, 1977 under…

CBS’s early TV strategy differed from NCB due to their different motivations for attracting an audience. CBS employed a populist programming strategy, which included sitcoms, game shows, adaption of radio shows, star driven shows from the celebrity base form radio, employing similar programming strategies that had been established in radio in order to appeal to a mass audience and ensure sponsorship. The network also ensured great flexibility through its use of packaged programs (Shows developed…

Thrive Global Thrive Global is a consumer wellness start-up that seeks too change how people live and work (Crunch Base, 2016). The stat-up has 16 investors who have contributed $7 M in total equity funding (Crunch Base, 2016). Thrive Global has a big market opportunity when one considers the customers, competition, company and technology. It targets a wide segment market consisting of men, women, from different social economic backgrounds and lifestyle values (Thrive Global, 2016). It also…

The globalization of the hospitality industry presents challenges for the quality and effectiveness of HRM within the international context. One challenge is the numbers of outlets needed to open with strict quotas on the employment aboard. Besides, cultural issues, national characteristics and regulations need to be considered, like attitude towards time. Employers need to understand the salary and benefit expected by international personnel to fight with challenges like low pay, long working…