Psychographic

The excise duty on cigarettes has cumulatively increased by 75% over three years. This has forced ITC to raise its price by 15-20 %. These duties are expected to rise due to serious stance adopted by the Indian government. The volume and revenue have fallen in the last fiscal and are expected to fall in double digits in the future. India currently has 110 million tobacco smokers. It’s a huge market and ITC dominates most of the market. ITC is losing the market due to some unavoidable factors.…

After reading Nike’s vision statement, “To experience the emotion of competition, winning, and crushing competitors (1978)” is a great me great metaphor, both related to their products and as their company. Sounds a bit aggressive, but after reading this it would make give me the idea that if I purchase a pair of Nike’s shoes then I would be out my opponents, and as a company slogan in itself. Nike appears to be honest about what the company stands for, by crushing the completion and focusing on…

Marketing is key to the success of any product produced by a company. Companies aren’t always honest with their customers though. Not every food company is out there to manipulate customers to buy their product. However the majority of the food industry is manipulating their customers to buy their products. There are numerous articles and advertisements that support these faulty claims. While marketing is needed for the company to survive, there are flaws and faulty claims in the food industry.…

looking at the demographics of the target market, they are individuals that are of any gender, any ethnicity, and that likely have a part-time job or have some income coming from their parents, since they are busy with school. When considering the psychographics, these are people who like to give themselves time to relax, and enjoy life, they are open to new options with food, prefer to live a healthy lifestyle, but also want options that are not difficult to obtain. Real Fruit Bubble Tea…

SEGMENTATION, TARGETING AND BRAND POSITIONING Compiled by Tanya Alexander Segmentation, Targeting and Positioning is the basic framework every marketer adopts before implementing a marketing mix strategy. The framework begins with segmentation followed by marketers identifying different target markets within segmentation. Once the target markets are identified, marketers implement a positioning strategy that helps the brand differentiate itself from its competitors. In simple terms, brand…

Market Plan for new Cadbury Chocolate Executive Summary Chocolate is an essential commodity its industry is worth close to a $100 billion dollars. Its known bought by men and woman of all ages as a guilty pleasure. Cadbury is one of the world’s leading chocolatiers and is a subsidiary to the vast Mondēlez Group. Market Research - The very first step is to gather information ago ut the market and the consumer. If there has been a change in the consumers taste or preference. This would also…

global marketer, the complexities of an emerging nation are at the time far more than expected or faced earlier in other developed nation. It requires much deeper understanding of the multitude of governmental policies, vagaries of demographics and psychographics, infrastructural challenges or first mover advantage of local competition which had made inroads in the marketplace. A hugely successful global café chain must rework its strategies, human resource policies, lay-out plans for retail…

Strategic Message Planner: M. T. Pockets Theatre Company Advertising Goal To provide advertising/public relations assistance and publicizing the organization to a larger audience. Client: Key Facts M. T. Pockets Theatre Company of Morgantown, W. Va., produces shows year round. M. T. Pockets Theatre is a 501(c)3 NPO supported, in part, by grants from the Greater Morgantown Community Trust/Morgantown Arts Fund, the Monongalia County Commission and Arts Mon. The company is member of the American…

EXECUTIVE SUMMARY A hospital is a health care institution providing patient treatment with specialized staff and equipment. The best-known type of hospital is the general hospital, which has an emergency department. A district hospital typically is the major health care facility in its region, with large numbers of beds for intensive care and long-term care. We are establising a hospital where we provided all the facilities to the children’s and their parents. EHSAAS, a children hospital where…

Competitive analysis (Joyce) There are various companies provides vitamin supplements in the Australian market (CFA Institute, 2012). The main Dietary supplement provider companies in the market are Swisse, Blackmore, Cenovis, Nature’s Way, Berocca etc. Summarising the Multivitamin Satisfaction Ratings by Canstar Blue from 2011 to 2016, nationally, the top 5 brands are Blackmores (16.2%), Swisse (13.6%), Healthy Care (9.7%), Natures Own (5.9%) and Natures Way (4.1%). Fish oil segment is the top…