Psychographic

EXECUTIVE SUMMARY Tropicana, a brand from PepsiCo, is the world’s only global citrus juice business. Tropicana is the top juice producer in the United States for over fifty years now. It has now expanded to Asian and European countries. Tropicana has almost all flavors of juice except Pomegranate.It is planning to launch a new flavor of Pomegranate juice- “pomlife” in Toronto, Canada. Their plan is to cover at least 75% of the market. Pomlife will not be priced too much. Pomlife would be…

divide the customers to its different groups. It helps Nuevo Ropa to know which product fits perfectly with the right customer much more easily. So, here is the market segmentation that is used by Nuevo Ropa: Geographic Demographic Behavioral Psychographic Online Shop (Social Media Accounts: facebook.com/NUEVOROPA twitter.com/nuevorp instagram.com/nuevorp Abu Hail Rd. Dubai (Main Shop) Age: 10 to 20 years of age Gender: Male and Female Occupation: Students and any workers Socio-Economic…

Climate, region, urban or rural (Elliot, 2012). • Demographic – This can include dividing people by age, income, ethnic background and gender (Elliot, 2012). • Psychographic – where a person’s psychological traits such as motive and lifestyle choices are reviewed (Elliot, 2012). • Behavioural – areas such as brand loyalty, price sensitivity, occasion and volume usage are considered (Elliot, 2012). 4.1 Tough Mudder’s…

People are not just influenced by membership and aspirational groups. Yes, reference group influences are important, but there is more that influences someone’s decision. People can also be influenced by other means like demographic factors, psychographic factors and cultural influences. Gender, age and income are factors used when looking at the demographic of a population. “What is your age?” was asked by every diet researched, this question was asked because the human body does not remain…

Destination image formation Mackay and Fesenmaier described destination image formation as “a composite of individual inputs and marketer inputs” (As cited in Aramberri and Butler, 2005, p.60). Hence, image formation has both a supply-side and a demand-side component. That’s why, the way image is formed will be recognized from the point of marketer and individual. Kotler and Gertner (2011) defined Strategic Image Management (SIM) as "the ongoing process of researching a place’s image among its…

vehicles that the company produce, the Ford Fiesta, focuses on younger generation and in particularly ladies. Segmentation variables: Segmentation variables used by The Ford Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioural segmentation. The Ford Motor Company is largely segmented towards the United Kingdom automobile market industry however it too segmented to others countries. The newest model Ford Fiesta is using Demographic…

Question 2 With the introduction of smartwatches, consumers now have an additional choice when it comes to buying watches. However, not everybody will actually want to buy a smartwatch. The consumer’s eventual purchase decision is influenced by a combination of factors which will lead to the development of brand and product preferences (Rani, 2014). One main factor that may have a significant influence on a consumer’s decision to purchase anything is his reference groups. This includes the…

films will only further diminish a cheap crowd in times of economic downfall. The industry would also suffer funds and organizations will be unable to effectively advertise their festival. Changing consumer trends, including both demographic and psychographic trends, are also affecting the industry. Demographic trends show that the populations in cities all around the world are growing, Richard Burdett displays that during 1900 only 10% of the world lived in cities and it is expected that by…

Google has used different market segmentation schemes over time and provide businesses with software to help them segment a market. Google has a wide variety of users located worldwide. The range of Google products are available to users in more than 110 languages and continuously increasing (Slideshare, 2010). It is very difficult however to pinpoint the true demographics. Google is available virtually everywhere with an array of diverse product line and user base. Nonetheless, research has…

Location- Charlotte, North Carolina Description of Area- The Charlotte Metropolitan area ranks 22nd largest in the US. Charlotte, North Carolina 's largest city and the seat of Mecklenburg County, is located in the southern part of the state near the South Carolina border. Charlotte is also home of the NFL Carolina Panthers, and the NBA Charlotte Hornets which play at the Bank of America Stadium and the Time Warner Cable Arena. Along with hundreds of restaurants and attraction throughout the…