Propositional attitude

theory can be expressed as simply as possible while retaining the necessary aspects. SJT, in the most succinct form possible, can be expressed as a theory that predicts whether or not a persuasive attempt will be successful based on message receiver attitudes (Sereno, 2014). SJT focuses on a single psychological variable and does not attempt to complicate its analysis with sub-categorized elements. Although it entails the creation of several measurement scales and considers anomalies such as…

The Life of Jimmy Buffett Jimmy William Buffett loves to hang out on the beach, crack jokes, drink margaritas, and is an extremely talented man. He was born in Pascagoula, Mississippi on December 25, 1946. As a child, he was raised in Mobile, Alabama, where he attended a catholic high school (Bio.com 1). When summer ended, Buffett was always depressed because that meant no more sailing, fishing, shorts, T-shirts, and warm beach days. However, school made him look forward to the next summer…

The Science of Persuasion article gave excellent insight into the various tactics that are used in advertisements, marketing communications, and even in everyday life by our peers who are ultimately trying to make an exchange for something they want or need. The Cialdini article discussed the six persuasive strategies of reciprocation, consistency, social validation, liking, authority, and scarcity. I think we have experienced each of these strategies in different strategies at various points in…

Persuasion is the act of urging someone to do something. Some people may try to persuade others by being subtle and trying to make them do or believe something without them knowing whereas others will get straight to the point. There are innumerable different types or forms of persuasion. In the book Julius Caesar, Brutus and the conspirers assassinate Caesar in the attempt to save Rome. Brutus speaks at his funeral to try to persuade the commoners that what he did was appropriate. Antony also…

With enough practice and experience, different forms of communication can be used towards our benefit. The ability to persuade others means being able to alter people’s behavior and opinion towards a particular subject matter. In a democratic society, which literally translates to ‘the rule of the people’ from the Greek word demokratia, persuasion is an important tool for a democratic leader. Authors and Historians Plutarch, Thucydides, and Steven Pressfield provides us with examples of…

On March 14th of 2016 presidential candidate, Bernie Sanders conducted a rally at the Auditorium Theatre in Chicago. Like most presidential race speeches Sanders tried to persuade the audience to believe in his opinions and get them to vote for him. Coming into this speech Sanders was down in support compared to his competitor Hillary Clinton but, as said before, he was and is still trying to persuade people to support his side. During the time of the speech, I was not keeping up with politics…

or to their outer performance. Internal structures consist of morals, assertiveness, views, plan, and objectives. It is the core of association with others. Its communication come from a foundation which may either be somebody you admire or hate. Attitude, Sorrow, and Symbols are all styles of persuasion that are clever of fluctuating an onlooker in the way they feel about something. There are four variables which emotionally influence persuasion. They are the persuader, the message, the…

(1985:9), defines attitude as “ a resulting action in response to the symbol of an object or any event. The reaction is dependent is dependent on the personal belief or outlook of the object or event of action”. On the other hand, Gibson et al. (1991:70) defined attitude as the personal experience and learning of the individual that shapes the resulting response in terms of optimistic and constructive or negative and pessimistic towards a person or an event”. The other definition of Attitude is…

Audiences with low ego-involvement typically do not possess strong attitudes towards a subject, positively or negatively. If presented properly via peripheral persuasion cues (e.g. credibility, visual stimulation, etc.), arguments either for or against a topic can be effective persuasion. However, any attitude change is not long-lasting and can be reversed with an equally believable argument in favor of the opposing side. In contrast, highly…

naturally corresponds with one’s attitude toward a subject; a strong attitude equates to high ego-involvement (Sereno). However, it should be noted that high ego-involvement does not always correlate with positive attitudes; one can be strongly opposed to an issue, such as being opposed to tax breaks for big oil companies, and still have high ego-involvement. Low ego-involvement exists only when the audience does not care about the topic whatsoever—there is no strong attitude in favor or against…