Proportional representation

By: Clara Gisbert Zerpa Paola Ruíz León Ana López Román Isabel Aisa Orga EADA HM01, 2015 Executive Summary Hacienda Montaña Imbabura The Hacienda Montaña Imbabura is an Eco-lodge luxury hotel located in the mountain Imbabura in the province of Imbabura in Ecuador. This province in the 4th most popular province in Ecuador for tourist due to its natural environment, cultural influence and eco-touristic offer, in the year 2013 the province recorded a total of 345.240 travelers of…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…