Promotion and marketing communications

Marketing Currently, companies in almost all industries are faced with intensive competition (Goyal, 2014). Consequently, for more that 50 years now, researches have been discussing the benefits of customer-centric paradigm (Shah et al., 2006). As found by Kotler et al. (2008) it is inherent for firm success to have the passion for satisfying customer needs and marketing is the business function that deals with customers the most. Therefore, managing the profitable relationship with customer and…

Marketing Strategy: Promotion Promotion is one of the most complex elements of the marketing mix because it is a mix of tools and strategies that are utilized to create customer value by communicating, displaying and showing the benefits of a product or services brought by a company. The key of promotion is how making those tools and strategies work together to engage and build stronger relationship with our customers. In order to achieve this goal, a company needs to formulate and implement an…

INTRODUCTION Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing extremely affects our day-to-day lives. It is enclosed in everything we do from the clothes we wear, to the web sites we click on, to the ads we see. What is MARKETING Marketing is about identifying human and social needs and meeting those needs…

Branding Strategies The brand management of the organization is the communication to the customers of the organization on how the brand is positioned in the market. The Harley Davidson needs to make certain that the brand management of the organization is done effectively to meet the challenges in future. The brand image of the organization Harley Davidson is rough, rebellious and unique. The owning of Harley Davidson bike brings in a sense of pride in the customers. The various families of…

The marketing mix of McDonalds’ consists of the various elements in the marketing mix which forms the core of a company’s marketing system and hence helps to achieve marketing objectives. The marketing mix of McDonalds’ discusses the 4p’s of the leading burger chain across India offering the tastiest burgers and French fries. 1. PRODUCT: McDonalds operates in 3 major categories of food items/ product lines: Snack foods Desserts Beverage The major product line is of the Snack foods division…

The Role of WOM (Word of Mouth) Marketing 4.4.1 The analysis of the results of WOM Figure 4.6 what kind of account like to follow on social media According to the research of Chinese like to follow what kind of account on social media (Fig 4.6), nearly 70% of the respondents are interested in We media like movie critic etc, which option ‘5’ (‘very probably’) accounted for 46.36%. The proportion of ‘actor or actress’ is the second highest, which accounted for 53.67% in total. On the contrary,…

Marketing communication or known as MarCom consisting of many different and connected parts of company’s marketing efforts. Generally defined, marketing communication (MarCom) can be express as all messages and media that have been set out to communicate with the market. Main purpose of this integrated marketing communication or IMC’s is to generate a smooth involvement for the customer in any different condition in the marketing mix so that it can leads to the effective and ethical practice of…

well known landmarks, it will gain even more audience and this is because, the fans of such celebrities will go for the brand. Using celebrities on the label with recognizable Vancouver landmarks will go along in reaching out to most audience. o Communication objective:…

Marketing Report Introduction to report & Introduction to Business: McDonald is one of the most recognized brands worldwide. This case study shows how McDonalds aims to build the brand continuously listening to its customers. In addition, the various stages of the process are marketed. Brand develops a personality of an organization, product or service. The stamp shows how consumers view the organization. Marking only works when an organization behaves and performs in a consistent manner.…

Advertising and Sales Promotion Strategy In designing promotional support for a new/existing products, it is necessary to develop a comprehensive plan that includes many promotional tools, including advertising. Well-designed advertising campaign can contribute to the increased effectiveness and efficiency of the overall marketing strategy, because advertising supports selling efforts. Communication with existing and potential customers is vital to marketing success. Even the best products do…