Promotion and marketing communications

Advertising can be a tricky tool. How does a corporation or business draw a wide range of consumers’ attention that is strong enough to buy the product? Where are the most appropriate places to display the advertisement? Sometimes, it’s multiple places such as magazines, television, and the radio, or it is simply just becoming a king of billboards like Alexander Shunnarah. There are many factors that contribute to the success of an advertisement. However, when consumers observe the…

MARKETING COMMUNICATION Marketing communication means communicating through marketing strategy with the market. They refer to the messages and related media that is used to communicate and therefore it is the promotion part of the "marketing mix" . That means the "four Ps": price, place, promotion, and product. Marketing communication also means the strategy which is used by a company to reach their target market through various modes of communication. Marketing communication is done by the…

During this internship, I also had the honor to participate a meeting of a website optimization promotion company, Yell. This meeting let me know the importance of the promotion of SEO in PR digital nowadays and also found differences between China and western countries like UK. Therefore, I wrote an blog article about the differences between China 's Baidu and Google in the SEO promotion submitted to the supervisor. With the rapid development of the network and the deepening influence of all…

presence, promotion and visibility to establish stronger brand as a new entrant, this is mainly because of the high cost that can drain the company’s finance or raise the price of their products. As a Communication Manager, there are cost effective techniques that can be used to maximize brand awareness to the public while the company is planning to expose their brand in media. According to Mummel et al. (2007, pg 87-90) based on research studies, companies can raise marketing communication…

advent of the internet opened new avenues of communication. One with growing popularity, in this respect, is social networking. Chis andTalpos (2011) best describes the rapid evolution of social network as “It took 13 years for the Television to expand globally. 53 years for the radio and 7 years for the Internet. Facebook (the most famous social network) needed only 9 months (p. 84). The use of social networking has evolved the methods of communication used by the masses. Social networking…

Service and product marketing has surfaced the quite serious issue in the contemporary society. Some people insist that the service and product can alter in marketing society. In this essay I will assert my opinions about how the difference between service and product marketing by applying the 8 P's of marketing. To begin with, I will start by what is difference between product marketing and service marketing? A product is tangible. It is normally a thing that sold to people and can be…

Media Plan The social networking sites and the internet completely have changed the media marketing concept, but more than two-third of the advertisement is still seen in the traditional channels of media (Young, 2014). A smartphone industry is very much competitive and a proper media planning is essential for the company to maintain its grab over the market. Identification of Target Maket According to Angelo and Vladimir (2011), a single product (goods/services) that appears appealing to…

The three Faces of Consumer Promotions: Economic, Informative and Affective Sales Promotion is a large part of the marketing budget worldwide. Consumer promotion accounts for almost a quarter of the marketing budget. There are many ways retailers and manufacturers induce consumers to repeat purchase and brand switching. Types of promotional tools include coupons, sweepstakes, competitions, price discounts around calendar events (e.g., Christmas Sale, President’s Day Sale), annual discount…

This budget is related to the communication of product which is between company and the consumer because before anything the communication reaches to the customer and brings the him to the product so this budget is really needful for the product and for sale…

consumers. In contrast to exposure to the traditional publicity, with the promotion of social media, people who like involve or contribute a discussion would like to pay attention films…