Professor Moriarty

These stories became instantly popular because of Holmes’ keen observation skills and spectacular crime solving ability. He, paired with Dr. Watson, takes on numerous crimes and takes on the most intelligent criminals, such as the brilliant Professor Moriarty. Dr. Watson takes on the role of narrator as he follows and records all of Sherlock Holmes’s moves during these crimes. He travels with Holmes wherever he goes, reporting in his journal almost everything that happens.As Sherlock Holmes says…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…