Product

in relation to their competitive brands on product maps in which relative positions are defined in terms of how buyers perceive key characteristics. What are product maps? Marketers use perceptual or positioning maps to help develop a positioning strategy for their product/service. The maps are based on the perception of the consumer hence; they are also called perceptual maps.…

had diseases and cancers that can be linked to the chemicals that are placed in their personal care products and cosmetics. Little has been done for putting regulations on these chemicals being placed in personal care products until recently with the Personal Care Products Safety Act. The chemicals that are being put into cosmetics are affecting every person who uses any type of personal care product without that person even knowing it. Since the “1938 Food, Drug, and Cosmetic Act” (Dahl) the…

Do you know the damaging effects animal product testing has on animals? How would you feel if someone told you that your own pet had to go through animal product testing? There are over 25 million of lab animals that go through animal product testing in a year and it is merely atrocious to know what animals have to undergo. Although animal product testing is one of the main way scientists test products, animal product testing is inhumane, and should come to an end. Animals are treated inhumanely…

skimming, is a product pricing strategy where then firm charges a high initial price when introducing a product. With time, as the demand of customers is satisfied, the firm lowers its price a bit attracting those who are more price sensitive. This strategy is useful when there are enough customers who are willing to buy the product at a high price, when the high price keeps competitors from entering the market, lowering the price won’t have a huge impact on sales volume and usually products…

Product development teams / integrated product teams are formed with personnel from different functional departments to support the design, development and transition to production of a new product. These teams provide a mechanism to facilitate earlier involvement of the key functions that are involved in the design, production and support of a product. This early involvement is intended to result in the design and production of a product on schedule and within budget that is lower in cost,…

Since P&G products were classified as a Fast Moving Consumer Goods (FMCGs), so there will have many potential risk might be faced by P&G in the future. Below are some of the potential risk P&G companies might face: a. New market target segments Low market growth was the result of developed market had matured which was stated on the Boston Consulting Group’s (BCG) Matrix stud. P&G currently is experiencing low rate of market growth and high relative market share which was in the ‘Cash Cow’…

Would you Do This Deal? PimerMed Products, Inc. Ben Carlile 4-17-16 Welcome back. Last week we presented an opportunity to finance $6MM in production equipment for a medical device manufacturer. We are reviewing the transaction from the perspective of an equipment finance firm (ABC) that was recently acquired by a local bank (FCB). More information here: ________________ Below are simplified highlights of our decision-making process: First, in checking our Risk Appetite Statements, we…

CAI 121 Product Id & Purchasing Unit 1 Lecture In this unit we will examine the purchasing function and the steps that need to be taken in order to reach the optimal goals of selection and procurement. We will discuss the policies and procedures that will help to assure that you are doing everything that needs to be done to maximize the value of the operation. This unit will highlight the factors that affect the availability of product and the importance of product specifications and…

movement of the perceptual map, we realized that our current high end products would fall into the ideal position of the traditional segment and the current high end product would fall close to the ideal position of Traditional segment in the near round. This strategy corresponds to the Product Lifecycle Focus strategy – products begin their lives in High End, mature into Traditional and fall into Low End segment. Implementing product lifecycle strategy not only strengthened Chester’s ability of…

car, a now small market for bikes shows an opportunity to develop a bike that will tailor to consumer’s needs. After going through the first five steps of the new product development process, it is time for testing. After establishing the idea to expand the market of bicycles to fulfill consumer’s needs, we took the next step in the product concept development and screening. Here the decision was made for a lightweight, easy-to-store bike with technology features such as safety and also the…