Product-Market Growth Matrix

Ansoff Matrix The Ansoff Matrix is a model for analysing the approach to product-market growth strategies. It is developed by H Ignor Ansoff in 1965 and well defined in his book "Corporate Strategy". According to H Ignor Ansoff the matrix is a business analysis methodology that links an organization's marketing strategy with its ongoing strategic direction. It provides framework to identify growth opportunities. The Matrix presents four alternative growth strategies in the form of 2X2 table. One dimension of the matrix considers "Products" (existing and new) and the other dimension considers "Markets" (existing and new). (FME, 2013). Product, businesses are built around products and services that define their value offering. Most…

Great prospection of your point you earned on this week's discussion question about pursuing opportunities of growth in healthcare marketplace and identify expansion. I agree with your point made on the intense competition and uncertainty in the healthcare environment. The Ansoffs matrix is a product of market expansion used to planning for increasing the sale for expanding the range or setting down new markets. The various strategies can be used to develop comparison of new products with…

Market penetration focuses on selling the company present products in the market in which the company is already present. Market development serves as the basis for growth strategy of the business where the company targets new market segment relying on its existing products. Product development helps the market to concentrate on developing new products to the in the existing market. And through diversification strategy the business seeks to introduce new product in new markets to expand its…

Boston Consulting Group (BCG) approach is based on the philosophy that a product’s market growth rate and its market share are important considerations in determining its marketing strategy. A company’s business units can be categorized into four categories which are stars, cash cows, question marks and dogs. On the vertical axis (Refer to figure 1), market growth provides a measure of market attractiveness while on the horizontal axis, market share provides a measure of company strength in the…

offices in 46 countries founded in 1963.The BCG matrix was developed by BRUCE HENDERSON of the Boston Consultancy group in the year 1970s. INTRODUCTION: The BCG matrix is also called as the “Growth Share matrix”. This is the most popular matrix to describe a corporation’s portfolio of business or products. BCG matrix is based on the premise that majority of the companies carry out numberof business activities in a number of different product-market segments. Together, these different businesses…

of the BCG Matrix In Marketing The BCG matrix is used to categorize strategic business units or product lines. This matrix analyzes two factors: market share versus market growth. The market share is the sector within a marked controlled by a particular company or product. Market Growth is the increase in the number of people who buy a particular product or service. The categories in the BCG matrix are: stars which have a high market share and a high growth rate. Cash Cows have a high market…

culture in local coffee market. Fred & David had created a place, to feel the taste of real coffee aroma and just to meet with friends or to read a book. The shop will operate 3200 square foot of downtown area in Mandalay city. The company is expected to grow sales revenue within 3 years. 1. Introduction Fred & David Coffee Company had founded in 2015 in Mandalay, Myanmar. Now it operates 3 shops in Mandalay region with 24 hours services .In the year of 2015, Fred…

Market growth also would require the investments in the assets of the business in order to help increasing the capacity and thus can result in the consumption of the cash. This can help them to increase their position in the business because of the cash generation and cash consumption. The market growth rate also means as the rapidly growing in rapidly growing markets which shows what organizations need to strive for. Thus, the penalty is they are usually net cash users as they always…

evaluates an organization’s products, markets, and competition in order to promote opportunities and growth. A corporation’s leadership assesses the current and futurist markets and competitive position with multiple tools, such as the Grand Strategy Matrix (GSM) and The Boston Consulting Group Matrix (BCG) to determine the best strategies for forward propulsion of the organization (GSM 2010). According to Steve Riggio, Barnes & Noble's (BSN) Chief Executive Officer, evaluation is necessary to…

BCG MATRIX The BCG matrix helps us to analyze different business units or product lines and helps the companies to allocate resources optimally for marketing, product management, strategy development etc. The chart is a graphical tool to plot the products and services of a company to help make strategic business decisions. The y-axis of the graph represents the market growth rate while the x-axis represents the market share. The components of the matrix The chart or the graph has 4 categories:…