Procter & Gamble

shower products. Previous campaigns and advertisements by Old Spice were very specific in targeting the male demographics as their products are intended for men. However, a startling statistics in a research by the manufacturer of Old Spice, Procter and Gamble (P&G), shows that 60% of men’s body washes were actually purchased by women (Effie Worlwide, 2011, pp. 3). This immediately prompted Old Spice’s target market and if they were to increase their product sales, Old Spice had to win over the…

Personal Case Analysis In my personal opinion, the distribution approach that P&G is a great way to keep expanding business outlets. The company is very distinguished along with being a multinational consumer goods company. Procter & Gamble uses intensive distribution market coverage to get its products on the shelves of many different stores. P&G uses in-depth distribution and marketing coverages to appease the capacity issues that merchants may encounter with their branded items. For example,…

Four Key Tips To Building a Dope Brand That Will Be Successful! There are many entrepreneur hopefuls who are excited to launch their own startup companies, but what most fail to recognize or take seriously is the importance of brand development. The most important component of a product or a service selling is the brand reputation of the product or service. Even if what you’re selling is great, innovative, and disruptive — no one cares. But building a strong brand will allow you to communicate…

Unilever has begun since the 1880s, William Hesketh Lever is a founder of British soap-maker company who evaluated new soap product called the Sunlight Soap had been released into market in 1890s (Unilever, 2017). This product was success in the UK and made Lever Brothers become the first cleanliness company which spread the product around Victoria England and after that it also rapidly intimated globally. Lever Brothers strategized his business not only in the UK but also obtained more business…

Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories Product Name- Metsmall Subject- Product & Brand Management by Dr. Sanjay Patro Group Details- Sl.No. Description SID ID 1 Sumiran Kumar Ghosh RB 15027 2 Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target…

Gamble My mind was a crystal vase that contained only one desire, which was to win. I slumped back into my red leather chair, as the Slots machine again stole my money, it was my sixth loss in a row. The big flashing red words of “LOSS” on the digital screen and the loud voices of joy fed on my insecurities. I was sitting here bleary-eyed and unshaven in front of this wealthy machine, but I was only adding to its wealth, as I slowly munched through the family’s life savings. I just spent 2 hours…

Brand-building is increasingly a collaborative effort not only related to brand marketers (Keller 2013). It is believed that customers are truly in charge of the brand, any new marketing strategies should be carried out from customers’ perspective. In other words, it is whether customers will accurately response to marketing activities and refresh their brand knowledge in the expected way that matters. For the future five years MYER’s brand management, proactive recommendations are designed to…

Campion Pumps are one of Irelands leading pump manufacturer’s in Ireland. Campion Pumps is a family owned manufacturing company based in Tipperary with a new office and factory recently opened in Dublin. Campion Pumps manufactures water pumps for industrial, agricultural and domestic users in Ireland but they also work alongside a company called Lowara who export Campion pumps products worldwide. The company has also supplied pumps to county councils and famous hotels around Ireland which has…

Colgate-palmolive is an American company founded in 1806, that produces home care, personal care and oral care products such as detergents, soaps, oral hygiene products and pet nutrition products under trusted brands such as: Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, Suavitel, Hill’s Science Diet and Hill’s Prescription Diet. The Company has over 60 manufacturing and research facilities globally and their vast…

Introduction Sime Darby is one of the successful company that have been operating in over 20 countries world-wide and has more than 100,000 employees. In 2009, Sime Darby take the initiative to introduction ‘Sime Darby’s Core Executive Program’, (CEP) this program is been encourage by the company for employee self-actualization. The aims of this CEP is to increase the self-awareness and personal mastery in their executives and senior executives. This CEP has reached out to Thailand and brings…