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    Economic interest groups are ubiquitous and the most prominent in all countries. There are literally thousands of them with offices in national capitals from London to Ottawa to New Delhi to Canberra. There are several different kinds of economic interests: business groups (e.g., the Canadian Federation of Independent Business, the Confederation of British Industry, and the Nestlé Corporation, headquartered in Switzerland and with operations throughout the world), labour groups (e.g., IG Metall…

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    Fairtrade Case Study

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    A private industry survey of 179 Fair Trade farmers from Central America and Mexico came to the conclusion that more than half of their families still go hungry for several months of each year. The wage of $1.55/lb leaves the farmer only 50¢/lb after the fees, taxes, and expenses. Antonio admits that without the higher wage provided by Fairtrade, he would be unable to continue to grow coffee but it still is not enough to keep him out of debt. The CEO of Transfair USA stated in response, “What…

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    Alternative #3. Creating new capabilities may also be obtained through a spinout organization. Merck realizes that its resources and capabilities are insufficient to rapidly move into the pharmacy management area. Most of its resources are devoted to drug research and development. Christensen states that spinout organizations are appropriate when a separate organization is required when the mainstream organization's values are incapable of devoting resources on the new processes or innovation. 6…

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    Sime Darby Case Study

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    I. EXECUTIVE SUMMARY Sime Darby was founded in 1910 and grew to become the largest conglomerate in Malaysia. Sime Darby Plantation is the plantation and agri-business arm of the Sime Darby Group, representing one of the five core Divisions of the Group. The Division is involved in oil palm and rubber plantation management cultivation and downstream activities, agribusiness and food, as well as Research & Development (R&D). The company vision is to be a world class agriculture and food…

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    9-899-180 REV : JUNE 9 , 2 0 0 4 ____________________________________________________________ ____________________________________________________ Professor Paul W. Marshall and Research Associate Jeremy B. Dann prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 1999 President and Fellows of Harvard College. To…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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    How well is this statement understood among employees and customers? Evaluate the missions statements above with respect to purpose, business and values. Identify the limiting factors with the BCG and GE models. Insead Wharton Alliance. Discussion Topic: Cite examples of strategic alliances. Identify alliances your company participates and why. SBU Strategic Planning Provides the context for the preparation of the marketing plans for the units products and services. 1. Defining…

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    He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…

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    Marketing Advantage Of Nestle

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    Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

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