Processor register

The rule for first normal form (1NF) is a table in which the intersection of every column and record contains only one value. In other words a table that contains more than one atomic value in the intersection of one or more column for one or more records is not in 1NF. The non 1NF table can be converted to 1NF by restructuring original table by removing the column with the multi-values along with a copy of the primary key to create a new table. See Figure 8.4 for an example of this approach.…

checking. When you make a purchase that allows you to pay with PayPal, enter your log-in information to sign into PayPal and then click "Buy." PayPal will automatically transfer the money out of your linked account and to the seller. You can also register your bank/checking account details or your credit/debit card details with PayPal which enables PayPal to withdraw money from your bank or card and then transfer that money to anybody that you might purchasey something from. 3.0…

When using information systems, it is essential to ask, “What is the ethical and socially responsible course of action?” A MODEL FOR THINKING ABOUT ETHICAL, SOCIAL, AND POLITICAL ISSUES Ethical, social, and political issues are closely linked. The ethical dilemma you may face as a manager of information systems typically is reflected in social and political debate. One way to think about these relationships is given in Figure 4-1. Imagine society as a more or less calm pond on a summer…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted. Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…