Private equity

2.2.1 Brand Image According to Kotler (2000), “brand image is a set of beliefs held by consumers based on the attributes of each brand” (as cited in Lin, Yang & Wan, 2015). They assert that brand image in simpler terms is a specific combination of brand beliefs. The components that describe what brand image are the consumer’s reaction towards the brand name, logo, or impression, and represent the product quality (Magid et al., 2006, as cited in Lin, Yang & Wan, 2015). Brand image based on…

like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and revitalizing brand equity, as well as offer few suggestions on how to improve the process. At the beginning Nokia’s current problematic situation will be defined as well as closer…

2.1.9 Brand awareness Brand awareness is defined as the ability of consumers to recognize and recall a brand in different situations. Brand recall in details means the consumers ability to recall the brand when they see a product category whereas brand recognition shows the capability of consumers in identifying a brand when there is a brand cue. (Chi et. Al, 2009) Today, In order to sustain in the competitive environment, company is required to offer a high quality service and publicized their…

VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…

ATVI (Activision Blizzard) When I first started trading, I decided to buy 500 ATVI shares for $49.06 per stock. Now, the last price is $53.99, resulting in a significant increase of +$4.93 per share. I bought Activision Blizzard because of its popular game, Overwatch, which released in 2016. This game has been hailed as the best game of its year. Recently, the game had released new and free content for Overwatch and my profits have been rising ever since. There was so much commotion and joy from…

February 7, the company’s shares fell nearly 1%. This outcome seemed to constrain by Hulu equity affiliate losses, further investment at BamTech, higher TV programming costs, and revenue recognition timing at consumer…

Imagine, if only one size of clothes were sold in stores and government regulations don't allow any other size to sell to consumers. This may sound crazy, but it is just like what happened to the children's education. For traditional public education, the public school system offers a one-size-fits-all method of education of children in the decades. Enter the 21st century, more and more children begin to lag behind the fast changing environment was introduced on personal computers and later the…

direct link to schools and why certain students attend these schools can be based upon the socio economic class of students. As seen in figure 1, most of the Private school-sector students are of Middle class (73%) and very few are from lower class (8%), implying how lower-socio economic circumstances can deter a education within a private sector of schooling (Rothman, 2003). From this data (Figure 2), it is observable that from 100 public school students that were surveyed, majority of the…

Private Banking Versus Shadow Banking There are two types of banking secrecy systems Switzerland takes part in, shadow banking and private banking. The shadow banking system points to the financial intermediaries associated with enabling the creation of credit across the world financial system whose members are not subject to regulatory oversight. Any unregulated activity by regulated institutions is also termed shadow banking (International Monetary Fund, 2014). Private banking, however, is…

research paper is to compare two systems used in a public law office versus a private law office. The public law office which I gathered the information from was the San Francisco District attorney’s office (white collar crime unit). The people I interviewed for the information was Blanca Conway, a paralegal manager, and Tracy Sacca, a paralegal who handles asset forfeiture— both can be reached at (415) 551-9583. The private law office which I gathered the information was Baker & Mckenzie LLP. I…