Private equity

Visual analysis of brand campaign The first video is starred by American ballet theatre ballerina soloist Misty Copeland, which is her own real experience. The video start with smoothing music and a voiceover which is reading a rejection letter from a dance academy, while Misty Copeland’s professional dance movement presents a striking contrast with the reason of rejection. In the later part of the video, the passionate background music and her elegant dancing posture take audiences’ emotions…

The Effect of Halal Label, Halal Awareness and Brand Image on Consumer Intention to Buy Abstract Halal Label is the writings or statements are halal on the product packaging that shows the status of products is halal. Halal awareness is the knowledge of the purpose and the benefits of consuming and using the halal product. Brand Image is a collection of associations that have been formed customer perception for certain brand. Intention to buy as the statement related to the mental condition…

ISSUES : PLANNED CORE COMPENTENCIES AND PLANNED COMPETITIVE ADVANTAGE 1.1 PLANNED CORE COMPENTENCIES Core competencies are a skill or advancement that creates certain customer value. For instances, core competency of Tanjong Jara Resort is the environment and the design of the hotel itself. The accommodation design was inspired by the majestic 17th century Malay places. Tanjong Jara Resort offers an experienced of the region’s spirit and its rich natural heritage. With the concept of…

SITUATION ANALYSIS - STRENGTHS According to a report conducted by comScore, 24 million Canadians are wireless subscribers while 81% are owners of a smartphone (Mcnutt, 2015). Within that 81%, Apple is in the top at 38.3% while Samsung is just behind with 32.4%. Additionally, BrandZ ranks Apple the most valuable global brand in 2015 with a brand value of $247 billion, surpassing Google (Apple overtakes Google, 2015). Evidently, Apple is revered as a powerful and influential brand throughout many…

When you consider global luxury brands, how does the physical space they ‘reside’ in extend and exemplify the brand and create deeper brand value and engagement for the consumer? The concept of luxury brands comprises of both luxury products as well as brands. It distinguishes similar concepts like premium and masstige products. It also distinguishes in between the various kinds of luxury brands and products like exceptional or accessible products or the star brands and connoisseur brands…

Hook – draw in the reader Authenticity is interestingly applied to advertisements. John Grant, author of "The New Marketing Manifesto," states, "Authenticity is the benchmark against which all brands are now judged." General statement on the concept or topic It has become the dominant lens through which consumers decide to buy something, just as quality and price were previously. Nowadays, customers are becoming more discerning, very aware of artifice and hungry for something authentic.…

Individual report 1- Introduction: Tobacco packaging is a crucial promotional vehicle which helps to generate brand awareness, increase brand appeal and foster positive attitudes towards smoking, with the ultimate goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this. As a Dutch design agency director explains,…

Word-of-mouth communication is a process of sharing information between consumers on specific products, services, brands, or companies with noncommercial intention (Higie, Feick, & Price, 1987; Litvin, Goldsmith & Pan, 2008). It not only shapes consumers' attitude and behaviors towards a product or service (Brown and Reingen, 1987), but it also has more significant impact on consumer behavior rather than mass media and radio advertising in certain circumstances (Engel, Blackwell, and Kegerreis,…

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

the balancing act: Efficiency and Equity. As a feedback it is important to mention that we have a mixed economy and that the U.S. is characterized by having a public sector, a government sector and a private sector. First of all, government plays as regulator of private…