Private equity fund

There is an extant literature on the role of endorser-product congruency (e.g., Kamins and Gupta 1994; Misra and Beatty 1990; Till and Busler 2000). The congruency or "matchup" hypothesis literature suggests that "endorsers are more effective when there is a fit between the endorser and the endorsed product" (Lynch and Schuler 1994; Till and Busler 2000). Global internet and endorsement in advertising Berger believe that the global internet has dramatically magnified the global quest for fame…

Kotler and Keller (2012) add that brand equity is also assets such as trademarks, patents and distribution channels that are associated with the brand. Scholars also related brand awareness to brand equity as one of its dimensions. Aaker (1991) first associates brand awareness with brand equity. In Aaker’s brand equity model (1991), five components are identified: brand loyalty, brand awareness, perceived quality, brand associations and other proprietary assets. Brand awareness is consumers'…

Consumers’ purchase decision can be influenced if a product has higher brand awareness (Dodds, Monroe, & Grewal, 1991; Grewal, Monroe & Krishnan, 1998). Macdonald and Sharp (2000) mention that even though consumers familiarize and are willing to purchase a product, brand awareness is still an important factor to influence purchase decision. When consumers want to buy a product, and a brand name can come to their minds at once, it reflects that product has higher brand awareness. Moreover, Brand…

2.2.1 Brand Image According to Kotler (2000), “brand image is a set of beliefs held by consumers based on the attributes of each brand” (as cited in Lin, Yang & Wan, 2015). They assert that brand image in simpler terms is a specific combination of brand beliefs. The components that describe what brand image are the consumer’s reaction towards the brand name, logo, or impression, and represent the product quality (Magid et al., 2006, as cited in Lin, Yang & Wan, 2015). Brand image based on…

like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and revitalizing brand equity, as well as offer few suggestions on how to improve the process. At the beginning Nokia’s current problematic situation will be defined as well as closer…

2.1.9 Brand awareness Brand awareness is defined as the ability of consumers to recognize and recall a brand in different situations. Brand recall in details means the consumers ability to recall the brand when they see a product category whereas brand recognition shows the capability of consumers in identifying a brand when there is a brand cue. (Chi et. Al, 2009) Today, In order to sustain in the competitive environment, company is required to offer a high quality service and publicized their…

VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…

ATVI (Activision Blizzard) When I first started trading, I decided to buy 500 ATVI shares for $49.06 per stock. Now, the last price is $53.99, resulting in a significant increase of +$4.93 per share. I bought Activision Blizzard because of its popular game, Overwatch, which released in 2016. This game has been hailed as the best game of its year. Recently, the game had released new and free content for Overwatch and my profits have been rising ever since. There was so much commotion and joy from…

February 7, the company’s shares fell nearly 1%. This outcome seemed to constrain by Hulu equity affiliate losses, further investment at BamTech, higher TV programming costs, and revenue recognition timing at consumer…

A Portfolio manager’s role in the mutual fund is to maximize the wealth of the investors, through investment of assets in stocks of corporations. Every citizen/corporation has a social responsibility towards the society in which he lives in. Similarly mutual funds have a responsibility towards the society in which it operates. By investing on companies, investors seek to promote the growth and development of the company in anticipation of good results. They thus play a role in promoting the…