Private equity fund

Individual report 1- Introduction: Tobacco packaging is a crucial promotional vehicle which helps to generate brand awareness, increase brand appeal and foster positive attitudes towards smoking, with the ultimate goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this. As a Dutch design agency director explains,…

Word-of-mouth communication is a process of sharing information between consumers on specific products, services, brands, or companies with noncommercial intention (Higie, Feick, & Price, 1987; Litvin, Goldsmith & Pan, 2008). It not only shapes consumers' attitude and behaviors towards a product or service (Brown and Reingen, 1987), but it also has more significant impact on consumer behavior rather than mass media and radio advertising in certain circumstances (Engel, Blackwell, and Kegerreis,…

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

The Dodd-Frank Act was a piece of legislature passed by the Obama administration in 2010. This act is formally known as the Dodd-Frank Act Wall Street Reform and Consumer Protection Act. This piece of legislature was a response to the financial crisis of 2008. The Dodd-Frank Act at the time of passing consisted of 2,307 pages, 16 titles and 540 sections of law. This piece of legislation was named after Senator Christopher J. Dodd and Representative Barney Frank who had endorsed this act. This…

Following the events of the latest financial crisis, the interest of media, public and investors towards the behavior and management of companies has seen a steady increase. Nowadays, companies are not judged solely on their financial performance but also on activities affecting a wider range of stakeholders. The set of activities under scrutiny by this research revolves around Environmental, Social and Governance practices and their effect on returns. Theoretically speaking, such activities are…

customer’s mind and that it reflects knowledge and recognition of the brand under numerous varied situations. Many researchers have stated that brand awareness is carrying strategic significances, as those largely contribute to the conclusion of brand equity and customers’ buying behaviour. Fur-thermore, Baker et al (1986) said that high brand awareness leads to higher levels of sales and bigger customer base. Brown and Hoyer (1990) strengthened the study of brand awareness…

Background The Cheesecake Factory is an upscale casual dining concept that offers over 200 menu items including appetizers, pizza, seafood, steaks, chicken, burgers, pasta, specialty items, salads, sandwiches, omelets and desserts, including approximately 50 varieties of cheesecake and other baked desserts. Grand Lux Cafe and RockSugar Pan Asian Kitchen are also upscale casual dining concepts offering approximately 200 and 75 menu items, respectively. The mission statement of the company is…

MYER’s brand management, proactive recommendations are designed to maintain and enhance MYER’s customer-based brand equity over time. 5.1 Consistency between CBBE and firm’s perception of brand equity To begin with, as it is mentioned in the inventory part, “finding wonderful” was one of the firm’s primary perception of brand equity meaning from 2014. In terms of customer-based brand equity meaning, positive impression of “good atmosphere” and “various of products” is mostly in consistence with…

In this modern day, to identify the merchant item or a service, a brand is needed. Name, design, term, sign or design, or a combination of these makes a brand. Besides, the essentialness of branding is to add value to the product or service (Kotler, Armstrong, and Harris, 2013). The Coca Cola Company is a very huge company with a massive number of brands, for instance, Coca Cola, Sprite, Coca Cola Life and Fanta (Coca Cola, 2016). Based on research, Coca Cola market capital is 192.8 billion U.S…

Relationship marketing was how the Consumer Experience Tourism (CET) was originally evolved as an attempt by the marketers to corroborate bonds between brands and consumers. More broadly, Mitchell and Orwig (2002) have suggested that `consumer experience tourism' (CET), can include increased brand loyalty, greater understanding of the product, reinforcement of brand image and increased word of mouth about the product and the visit. The elevated level of personal product involvement (such as…