Private equity fund

Private Banking Versus Shadow Banking There are two types of banking secrecy systems Switzerland takes part in, shadow banking and private banking. The shadow banking system points to the financial intermediaries associated with enabling the creation of credit across the world financial system whose members are not subject to regulatory oversight. Any unregulated activity by regulated institutions is also termed shadow banking (International Monetary Fund, 2014). Private banking, however, is…

As stated by Disley (2009), individuals are concerned with maintaining equity or fairness in their situations. When dealing with equity, it is very subjected to each individual. What one person finds as easy, another person may find as hard. In the example above, when polled, one team found that group A was the hard team and the other team that group…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

2.11 Brand Perceived quality Perceived quality is where the quality of the brand is seen by the consumers. It is one of the main element in the brand equity concepts. There is a link between price of the brand and knowledge of the quality of brand. A well recommended brand always has a high price. The high quality of brand become the sign of high price of brand to the consumers. The quality of brand always concerned with high associate for consumer buying a special brand. However, when the…

Brand Strategy is simply long-term marketing supporting the image of a company or organization which based on the target audience. Brand strategy must include the understanding of the consumer’s needs and wants of the brand. For some, they believe that they can sell a product without developing an effective brand strategy. Although a product or service is supposed to represent a positive experience and with a strong brand strategy it will successfully launch off of the market. When a consumer…

purchase intentions, consumer based brand equity and attitudes toward the perfume brands in a specific market. In an effort to give a better insight of the variables that are going to be used in the survey, a brief definition of each variable will be provided. Dependent variables are specified as follows: - Purchase intentions: It measures the degree to which a consumer means to buy, or at least try, a specified brand in the future. -Consumer based brand equity: It measures the enhancement in…

Determinants of important antecedent to eWOM behavior in SNSs and its impact on brand image and purchase intention Abstract Keywords: Introduction Word-of-mouth (WOM) communication is generally acknowledged to play a considerable role in influencing and forming consumer attitudes and behavioral intentions (e.g. Chatterjee, 2001; Chevalier and Mayzlin, 2006; Herr et al., 1991; Kiecker and Cowles, 2001; Sen and Lerman, 2007; Smith and Vogt, 1995; Weinberger and Dillon, 1980; Xia and…

Brand is the "name, term, sign, symbol, design or a combination of them that identifies the goods or services of one seller from those of others and differentiates the goods from those of competitors. Brands are used in business, marketing, and advertising. Generally brands for me mean superior product performance that may provide enhanced benefits from using the product as compared to using a non-branded product. Brand has now become as a source of status symbol, using a branded product or…

Brand equity is “the marketing and financial values linked with a brand’s strength in the market, including actual proprietary brand assets, brand name awareness, brand loyalty, perceived brand quality, and brand associations” (Pride & Ferrell, 2003, p. 299). Brand equity can also be defined as “A set of assets and liabilities linked to a brand, its name and symbol that adds to or subtracts from the value provided by a product or service to a firm and/or to that firm‟s customers.” – David Aaker…