Private equity firm

My whole life has been a huge thinking game about what I want to do in life and now it's here. What do I want as my major? Despite going back and forth, I finally chose what major I want to pursue, and that major is economics. I mainly chose this major because it will prepare me the most for law school which I plan to do after receiving my undergraduate degree from West Virginia University. I am currently on track with my major, and over the next four years, I plan to take all necessary classes…

A personal bankruptcy lawyer will explain to you various bankruptcy laws. He/she will also guide you regarding which chapter you would need to file. Your personal bankruptcy lawyer will familiarize you with the Title 11 of the United States Code which regulates what chapter you can file, which bills you can include, and all other bankruptcy details. The following tips will help you find the best personal bankruptcy lawyer. • Do not just ask any friend for referrals. Those with bankruptcy…

In the article “What We Are to Advertisers”, James B. Twitchell argues that “advertising is not just to brand parity objects but also to brand consumers” (182). Rosser Reeves, a skilled advertiser, tried to convince different groups of people that quarters had meaning and value. The consumer’s view of products is called positioning. The consumer must feel like the product they are buying has value and is better than competing products. I have had experience of witnessing many competing companies…

industries are faced with intensive competition (Goyal, 2014). Consequently, for more that 50 years now, researches have been discussing the benefits of customer-centric paradigm (Shah et al., 2006). As found by Kotler et al. (2008) it is inherent for firm success to have the passion for satisfying customer needs and marketing is the business function that deals with customers the most. Therefore, managing the profitable relationship with customer and attracting new customers by promising…

the long term planning for the development of the particular brand. In today’s generation companies are more customer oriented and goal centric. Researchers have helped companies to identify the likes and dislikes of the customer. Branding helps the firm to differentiate their product with the competitor’s product. Product and brand strategies have helped the companies to formulate their market as per the customer needs and requirements, branding plays an important role to satisfy and fulfill…

Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories Product Name- Metsmall Subject- Product & Brand Management by Dr. Sanjay Patro Group Details- Sl.No. Description SID ID 1 Sumiran Kumar Ghosh RB 15027 2 Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target…

2.1 What is Brand Loyalty? Brand loyalty is the consumers’ decision to repurchase a product of the same brand rather than the brand of a competitor. However, when defining brand loyalty, an important distinction needs to be made between true brand loyalty and spurious brand loyalty. Bloemer and Kasper (1995, p. 313) defines true brand loyalty as “the biased (i.e. non-random) behaviorial response (i.e. purchase) expressed overtime by some decision-making unit with respect to one or more…

Brand awareness consists of brand recognition and brand recall performance. Brand recognition is how far consumers can correctly identify the specific product or service just by looking at the product or service logo, tag line, packaging or advertising campaign. Thus, we can simply conclude that brand recognition requires that consumers to be able to recognize the brand as having been seen or heard previously (Keller, 1993). Brand recall relates to consumers ability to retrieve the brand when…

2.2.1 Social Learning Theory The social learning theory explains how the use of celebrity endorsement in advertisement affects or influences audience consumption intentions. The theory assumes that consumers watch, listen observe and would want to consume what the celebrities endorse thus leading to improved brand awareness (Sertoglu, Cath and Korkmaz, 2014). 2.2.2 Source Credibility Theory The theory deals with the trustworthiness of the source. The theory indicates that consumers are…

well-defined brand by its identity through associations with item's performance, perceptible attributes, uniqueness, and culture; till the '70's it was a respected and wanted mark, and now became just a commodity. David Aaaker describes the concept of brand equity based on five traits: loyalty, awareness, perceived quality, brand association, other assets and defines it as set of liabilities (name and symbols) that add value to the customer-consumer relation…