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    ‘Diet’ is a word we hear very commonly today. Be it in person or in newspaper or articles in internet, Diet is a very commonly used term. So what does that one thing that comes to our mind when we hear the term ‘Diet’? It’s Weight Loss. People are now very concerned with weight management as obesity has crept into our society due to lifestyle change. People want to lose weight fast and the word they easily associate with is Dieting. But Dieting is not only Weight loss but also weight gain.…

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    Global Marketing Global marketing is more than essentially offering an item universally. Or maybe, it incorporates the entire procedure of planning, producing, placing and promoting an organization's products in an overall business sector. Substantial organizations frequently have workplaces in the remote nations they market to; however with the extension of the Internet, even small organizations can achieve clients all through the world. Global marketing is especially vital for items that have…

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    Zappos Research Paper

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    REFLECTION OF ZAPPOS Online shopping is growing everyday to make things easier and more efficient for buyers. Zappos was founded in 1999 by Nick Swinmurn. We will be looking into how Zappos has evolved and has grown into the online company they are today. We will be focusing on the; website design, social media affiliation, verification of sites used, online reputation, mission and vision, message of brand, customer service and personality, audience, response to problems, and sources. WEBSITE…

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    Ebay: Case Analysis: Ebay

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    Analyzing Managerial Decisions eBay.com Saint Leo University MBA 540 Case Study Summary eBay is one of the world’s largest online auction websites (Brinkley, Smith& Zim-merman pg. 350). With operations in 39 countries and millions of users worldwide, eBay successfully managed 59 billion dollars worth of items. This is because of us-ers, bidders, and sellers who pay a fee to sell their goods and in return pays a small fee (Brinkley, Smith& Zimmerman pg. 350). Ebay incorporates…

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    Alibaba Case Study Summary

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    B i) Alibaba Group Holding Limited has began in year 1999 when the founder , Jack Ma founded the website Alibaba.com, a sales services via web portal that can connect with overseas buyers. 1) Jack Ma adapts charismatic leadership theory. He is willing to take a high personal risk to achieve his goal. - Jack Ma is an intelligent person, he observed the early success sales service websites such as eBay, Amazon and overall commerce future. He started to study in US and spent some time…

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    Case Analysis Amazon STRENGTHS Amazon is the first major internet dot com retailer. Because of this, it established the first mover advantage over its rivals. Amazon has had a unique breakthrough in its Research and Development team, making them a pioneer in the online retailing business. This advantage may stem to the fact that the first entrant can gain control of the resources that followers may not be able to match thus, giving them a strong position in the marketplace together with their…

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    Asian E-commerce giants Alibaba and Rakuten: a comprehension of their key operational parameters The e-commerce came into existence in the year 1994 and has ever since grown to the present USD 1800 billion industry globally. The growth came on the back of increasing internet users’ base and increasing consumer preference for purchasing goods online, owing to the ease of shopping. The e-commerce industry in Asia accounts for 52% of the global e-commerce industry and has mirrored the overall…

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    business mainly focus on electronics, construction and heavy industry. Samsung has other major subsidiaries too including entertainment industry, medical center, insurance and other businesses. Four business groups has been separated apart after the death of the founder, which consist of electronics, engineering, most high-tech products and construction. (About Samsung, 2016) Meanwhile, Samsung Electronics will be the main focus in this report. Since 2009, Samsung’s Electronics Co. Ltd. is one…

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    The article “Dibs! Customer Territorial Behaviors” written by Merlyn A. Griffiths and Mary C. Gilly is a study about the territorial behaviors that customers exhibit when visiting cafés or coffee shops, also referred to as “Third Place” servicescapes which according to sociologist Ray Oldenburg, “Describe informal gathering places where people spend time away from home and work.” (Dibs! Pg. 132) The researchers addressed three major questions when planning and conducting their research: (1) How…

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    Sephora and Ulta are both similar websites but they both have their differences. Both websites are very user friendly, nice in the way they set them up, and overall just enjoyable to online shop on. They both bring a variety of products to choose from for anyone. I’m very excited to see what the similarities and differences between Sephora and Ulta are. The design of the websites are both very nice but a little different. Although they sell the same type of product, the design of the websites…

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