Pricing

agreement of price acceptance. Price is the only attribute in marketing mix that yields revenue, all other attributes produce costs (Kotler, 1997). Companies often use different pricing techniques to stimulate early purchase specially to accommodate differences in customers, products and locations. Marketers often refer to such pricing as discriminatory. Price discrimination is often used as a strategy for setting different prices for the same goods and services to different…

Apple Company has premium brand computers that do not attempt to compete on price. The company reduced prices after initial Apple computers launch. It uses premium pricing strategies and skimming (Armstrong & Kotler, 2005). The pricing strategy rarely fluctuates and the products benefit from the low depreciation. The retail pricing control by Apple is limited with the computers subjected to considerable discounting in the intermediary channel of distribution. The discounting only affects the…

rendered or products sold by a company plays a big role in the organization since it affects vital factors such as the profit, sales, and revenue. Therefore, it is important for entities to employ appropriate pricing strategy. There are different pricing strategies that can be used in pricing products or services. However, they are applied differently depending on the market, location, availability of substitutes, and other factors. The government plays a big part in stabilizing the country’s…

personal learning insights on the Team / Role Play Project since the individual report 1. II. Summarise / analyse your individual research efforts on the Team / Role Play Project since your Individual Report 1 My assigned role in DataSpread project was Pricing for Value Strategy/Basis. During all phases of the project, I used to look for external sources of information that supports operations to achieve the project objectives. University Library site and some articles in the student page…

money for the charity. With penetration pricing, the organization will start off by making a small profit by selling their products for a low price to attract the attention of customers. As time goes on, these prices will increase, generating more profit for the charity. A disadvantage to this method is that at the beginning, the profit will not be a lot and may not cover the expenses needed to make the products. On the other hand, with competitive pricing the Red Cross will follow the price of…

Question 3 When pricing for Lena, Maria Lopez has several elements she needs to consider such as the cost to produce the product, the amount of waste after packaging, the value to customers, and the competitor’s prices. After evaluating these elements, it would seem reasonable for Lopez to charge 38 dollars or perhaps even more for a hardwood powder-based coating. According to MarketingMO, one of the first steps in a pricing strategy is to match the price to the value proposition. In this case,…

Pricing: The ethical requirement of pricing the product is ensuring that ethical pricing strategies are performed in order to earn profits without deceiving competitors or consumers and to tag the products in such manner that there is not too high profit margin on those items for U.S citizens,…

Price skimming, also known as market skimming, is a product pricing strategy where then firm charges a high initial price when introducing a product. With time, as the demand of customers is satisfied, the firm lowers its price a bit attracting those who are more price sensitive. This strategy is useful when there are enough customers who are willing to buy the product at a high price, when the high price keeps competitors from entering the market, lowering the price won’t have a huge impact on…

accounts to evaluate revenue gain . Revenue management helps hotel to extract top accounts ( Tour Operators , Corporate) and evaluate possible displacements day by day . Revenue Management helps hotel to find out the demand . It also helps to take pricing decisions which is based on solid data . Demand is a yearly roadmap which helps to build revenue management strategy . It helps to find out historical demand patterns and match them with future events . Demand calendar helps to know how much…

Distribution System – Export pricing is substantially determined by the channels of distribution chose by the exporters (Cavusgil 1988, Mühlbacher et al 1999). Their finding is consistent with that of Stöttinger (2001) that the decision to standardize or adapt the port pricing strategy depends on the channels of distribution selected by the exporters. Sousa and Bradley (2009) find that the degree of price adaptation is considerably influenced by the level of similarity in the distribution…