Price

Sort By:
Decent Essays
Good Essays
Better Essays
Amazing Essays
Best Essays
    Page 4 of 50 - About 500 Essays
  • Good Essays

    Price Price, which is an enduring element of the original Ps of the marketing mix, may generally be perceived in terms of the specific monetary value that a customer attaches to goods and services (Kent & Omar 2003). Farahmand and Chatterjee (2008) conceptualise price within the auspices of the value assigned to something bought, sold or offered for sales, expressed in terms of monetary units. It also pertains to how buyers view a product’s price, as high, low or fair, which ultimately affects…

    • 861 Words
    • 4 Pages
    Good Essays
  • Better Essays

    concept of quality=high price http://www.youtube.com/watch?v=yzRDEKyqIJs&feature=player_embedded Perceived-Value Pricing Many companies base their pricing strategy on customer’s perceived value. Value delivered must be value promised in their value proposition and customer must perceive other marketing mix constituents like advertising…

    • 1001 Words
    • 4 Pages
    Better Essays
  • Good Essays

    to balance the price and quality, though it is complicated to do the process. According to H. Basin (2016), balancing the price and quality is a challenge for all of them because pricing is a strong component that affect the decision making of every consumers. Therefore, each products must be provide for specific consumers. You need to think for your target market as well as the competition in…

    • 1274 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Price skimming, also known as market skimming, is a product pricing strategy where then firm charges a high initial price when introducing a product. With time, as the demand of customers is satisfied, the firm lowers its price a bit attracting those who are more price sensitive. This strategy is useful when there are enough customers who are willing to buy the product at a high price, when the high price keeps competitors from entering the market, lowering the price won’t have a huge impact on…

    • 1168 Words
    • 5 Pages
    Good Essays
  • Good Essays

    3. The Functioning of Bordeaux’s Market place To analyse price dynamics in a given market requires a description of the market, of which these prices are the consequence. The market place of Bordeaux is the common name for a complex system in charge of the trade of Bordeaux’s fine wines. It comprises several stages during which each actor has its attributed role. We have divided the relevant actors of this system in four main professions, namely the producers, the brokers, the traders and the…

    • 1469 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Introduction It can be easily expected from a company to offer a static price for their goods and services, but how does static pricing maximize profits? Currently, companies who make sales online are able to collect data on their current and potential customers regarding their demographics and track their search and purchase history. With the collected data, companies can produce a price that may match the dollar value of certain customers – this is called Dynamic Pricing. Dynamic Pricing is…

    • 816 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Ministop Swot Analysis

    • 1301 Words
    • 6 Pages

    batches which in turn sacrifices quality. Place Physical Stores Same with 7-11 there are a lot of ministop branches established around metro manila which makes their product easy to reach. Their store are poorly maintained which tarnishes their brand. Price PHP 29 Their…

    • 1301 Words
    • 6 Pages
    Better Essays
  • Decent Essays

    retail price (MSRP) allowed our team to market our products against our competitor’s products. Moreover, ensuring that we established a manufacturer retail price that was competitive provided our retailers with a product that was favorable with our target market. Additionally, the MSRP aided in the success of our salesforce by targeting those channels that would purchase our products for consumers use. Through the progression of the PharmaSim application we learned that the sales price of our…

    • 486 Words
    • 2 Pages
    Decent Essays
  • Good Essays

    Competitive Strategies Generally, prices and pricing strategies across the grocery industry tend to be fairly homogenous. Firms in the industry often cooperate with each other in terms of pricing in order to retain customers and keep the already low margins as manageable as possible. One of the most common priorities among competitors in the grocery industry is to achieve and maintain an image of everyday low prices. Considering the oligopolistic nature of the industry, it is expected that…

    • 919 Words
    • 4 Pages
    Good Essays
  • Good Essays

    buying with caution. Which is totally understandable. So, consumers start waiting for their favorite brands to reduce prices. And they purchase the cheapest available product. But in a highly competitive marketplace, store owners can’t rely on pricing to differentiate them from their competitors. It will halt growth, and monthly recurring revenue will shrink. “If you compete on price someone will always be willing to go lower and at the same time you are ruining your chances of being able…

    • 1465 Words
    • 6 Pages
    Good Essays
  • Page 1 2 3 4 5 6 7 8 9 50