Press-up

Coca-Cola brand was faced with the theft of their slogan, “It’s the real thing” by the publishing company, Grove Press for their advertisement of the Diary of a Harlem Schoolteacher. The executive of the soda company, Ira Herbert, wrote a formal letter requesting for the Grove’s discontinue of their slogan as it threatened the brand’s originality. Richard Seaver, vice president of the Grove Press, wrote a letter in response to the request and unlike Herbert’s polite and serious manner, Seaver…

replied. Maxlee had a look on his face that Brice saw earlier. Except instead of just insulted it was a mixture of insulted and jealous. Brice had a weird thought where it was the future and he was still with Amy and they started a new life. Brice woke up to an alarm clock and he saw an older Amy maybe ten years in the future. He looked to his left and saw himself in the mirror. Brice was old as well. Brice looked out the window and saw that his city had changed a lot. There were tons of…

resorted to doing daily tasks on various forms of electronic devices.. Schools now set aside their budget money to buy in class electronics for their students. Things such as tests and scantrons are no longer necessary. Even as far as to say, showing up to classes will no longer be necessary due to how advanced technology is.. The needs for teachers, and even schools will no longer be necessary since everything will be accessible via internet. So much technology use is causing for loss in…

Worse yet how would you cope with the fact that given this conditions, you are the youngest son out seventeen kids? In an autobiographical letter written to his son William, Benjamin Franklin describes in detail the hardships he faced while growing up in an extensive family, and how he became an intellectual man out of passion for reading and writing, and later on one of the Founding Fathers of the Nation. With his passion and dynamism, Franklin became a key figure in the American Revolution and…

Hook? In both of the letters between Grove Press and the Coca-Cola Company, there is a conflict over the use of the slogan, “It’s the real thing.” The letters are between Ira C. Herbert, the representative of the Coca-Cola Company and Richard Seaver, Vice President of Grove Press. Herbert initiated the discussion in a letter directed to Richard Seaver in order to address his concerns over two companies using the same slogan because it will create confusion among the consumers. Due to the…

Independent Publishing versus Traditional Publishing The stereotypical image of a writer ensconced in a garret, tucked far away from reality so that they can concentrate on creativity is a thing of the past. Whether you decide to publish through the traditional route or publish independently most authors will have to partake in marketing their works from bookshop signings, having a social media presence to school visits. Now that I am beginning to see my manuscript take shape it saddens me…

Change The Protestant Reformation became so widespread across Europe primarily because of the printing press. Martin Luther was able to spread his ideas for change so quickly because the printing press made books cheaper and more available to the public. Books have been a method for seeking reforms in society for ages. Harper Lee uses her novel, To Kill a Mockingbird, to plead for change in the unjust way people treat others. This story, narrated by Scout Finch, takes the reader to a small town…

Tugboat Printshop is owned by Pennsylvanian husband and wife team Paul Roden and Valerie Lueth and they are woodblock master craftsmen. Together they produce original, extremely detailed woodblock prints. Each print that is created from a woodblock is unique. Their style that they use is very intricate with elaborate designs and shapes that add texture to the medium. I really enjoy all of their artwork but I am drawn to the Moth that is pictured below. It measures 16 x 21 inches. Woodblock…

European history. During the Renaissance the old superstitions and ignorance, which defined the Middle Ages, were gradually shaken off and replaced with a newfound yearning for knowledge and wisdom. It was the beginning of the age of the printing press, which made book learning more commonplace and affordable for everyone. The middle class became richer, larger and greater amounts of people were allowed to pursue an education instead of remaining ignorant to the world around them. As a result of…

numerous serfs gained their freedom and they no longer relied on their lords. People moved into towns and took up trades which caused literacy to spread. The teachings of the church was questioned. Nevertheless, the humanism movement formed which valued the beauty and intelligence of an individual. Once humanism spread into art, science, literature and medicine inventions such as the printing press came into play in the 1400s. This invention caused books and articles to be open to everyone. The…