Predatory pricing

    Page 1 of 32 - About 317 Essays
  • Frankenstein And Suslow's Theory

    Margaret Levenstein and Valerie Suslow seek out what determines a business cartel’s success. They reject the assumption of many economists that the main reason cartels fail comes from cheating firms, which undermine attempts by cartels to collude to raise prices and restrict output. They believe that cheating is just one facet of how a cartel can fail and not the main reason. To answer their question, Levenstein and Suslow attempt to answer four other research questions: 1. Can cartels succeed? 2. How long do cartels last? 3. What impact do cartels have? 4. What causes a cartel to break up or fail? Using a variety of quantitative evidence, Levenstein and Suslow use these questions to determine what aids in a cartels success. They contend that while many cartels fail, many do succeed, and their success stems from how they can collaborate, deter cheating, and bar entry by other firms. Levenstein and Suslow admit that since cartels are usually secretive and illegal, their empirical evidence is limited and cannot be based on random samples. Most of the evidence is extracted from law enforcement prosecutors and governments that allow cartels to reside. They both agree that it is difficult to guess the success of cartels because of their secretiveness and ability to stay under the radar of regulatory agencies. However, Levenstien and Suslow pull a great deal of data from the cases they have and create a strong argument for how cartels succeed despite the limited amount of case…

    Words: 1571 - Pages: 7
  • Monopoly And Oligopoly Industry Analysis

    such as General Motors, Xerox, Black & Decker and Nieman Marcus are improving their relationship with their suppliers in order to gain a competitive advantage (Ganesan and Shanker, 1994). This is due to the fact the producers have a major effect on the technological environment of organizations. As organizations want to compete effectively in order to generate customer satisfaction, they need to find producers who are more technological advanced in order to deliver faster and still produce…

    Words: 1073 - Pages: 4
  • Payday Loans Persuasive Speech

    If you happen to seek advice from your friends, then you've probably heard people say that payday loans are always bad. Then it's usually where the conversation ends. But that doesn't really solve any of your problems cause chances are, you're still going to need the money - which made you think of considering a loan in ht first place. In this post, we will be discussing a lot about payday loans, what problems are to be expected with them, and somewhat get into the reasons why a lot of people…

    Words: 930 - Pages: 4
  • Payday Loan Solutions: Slaying The Hydra By Benjamin D: Article Analysis

    such as the Payday Loan Reform Act of 2009. Francis also takes a further look at how the typical uses Payday loans. Francis also uses the behavioral law and economics (BLE) theory to try to accurately describe why people resort to payday loans. Francis begins the article by pointing out that “the bill is met with criticism from both sides of the spectrum” (613). Francis then goes on to say that “Consumer advocates point out that the bill legalizes loans with APRs of nearly 400% by allowing…

    Words: 1707 - Pages: 7
  • Benefits Of Psychological Pricing In Marketing

    Price is usually defined as “what the consumer must give up to purchase a product or service.” However, there is so much more to pricing than that. Pricing is one of the most powerful effects of marketing. Every decision you make when purchasing an item or service is based on the price. It’s usually the most important element when deciding to buy something. Price tells the you if the product is quality, luxury, commodity, overpriced, or a bargain. Even if the you like the item and desperately…

    Words: 710 - Pages: 3
  • Case Analysis Of Primark

    Pricing: The ethical requirement of pricing the product is ensuring that ethical pricing strategies are performed in order to earn profits without deceiving competitors or consumers and to tag the products in such manner that there is not too high profit margin on those items for U.S citizens, and they are sold in responsible manner. Advertising: The advertising campaigns should not exceed any ethical limit such as misleading advertising, especially ads designed for online website, newspapers…

    Words: 1922 - Pages: 8
  • Pepsi And Coke

    market share from Coke. This then put pressure on Coke to answer with a campaign of their own and to gain some popularity back. The pressures to differentiate then lead to both companies going into a price war and using a low price strategy to gain customers, mostly in retail stores. They would compete with marketing strategies like end of aisle displays and other store wide displays. To drive up those decreasing profits, both companies also ventured out to new industries such as Pepsi with…

    Words: 808 - Pages: 4
  • Marketing Case Study: Haagen-Dazs's Artisan Collection

    has an exclusive long-term license to manufacture and distribute Haagen-Dazs in its biggest market by far, the US. (Haagen-Dazs: Brand Profile, 2016) • Channels of Distribution: Exclusive locations; Their own restaurants; Supermarkets and hypermarkets. • Type of Distribution – Haagen-Dazs uses a Selective type of distribution, since the producer relies on a few intermediaries to carry their product. PRICE Haagen-Dazs brand is characterized as a premium product requiring a premium price,…

    Words: 1278 - Pages: 5
  • Case Study On The Bordeaux Wine Distribution System

    1. How does the Bordeaux wine distribution system work? The Bordeaux wine distribution system makes it impossible for consumers to purchase a bottle directly from the chateau. Around 400 merchants from the town of Bordeaux or as known as negociants are responsible for the distribution of the wine; these merchants were selected based on their previous relationship with the chateaux and their success in promoting the brand. Their main goal is to manage a market for the chateaux and ensure a wide…

    Words: 1125 - Pages: 5
  • Lan Han Case Study

    Background Information Lan Han is Packaged Snack Division (PSD) company. Lan Han has a sub brand named Lan Ren which translated in English called Lazy Man. Lazy Man is one of the strongest brand in Lan Han international and is highly recognised as a brand leader in the snack market. We, Lan Han International looking for an exploration into the possible launch of Project ‘Tasty Feet’ into the UK packaged snack market. The Project is concerned with processed Chicken Claws, a delicious snack,…

    Words: 1261 - Pages: 6
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