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    Organizational Identity

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    CSR is becoming an increasingly important issue for all organizations. Organizations must assume greater responsibility for their own actions. CSR, to be effective need to be developed in a collective mind which expresses shared values, coordinated behaviour and subordination. The reason for making CSR a collective competence is based on the importance of CSR to build a strong Organizational identity. Organizational identity is the foundation of social capital that employees and managers…

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    CHAPTER 1 INTRODUCTION I do not propose to write an ode to dejection, but to brag as lustily as chanticleer in the morning, standing on his roost, if only to wake my neighbours up. (Thoreau, 1966, p. 84) 1.1 Background of the study Transcendentalism flourished in New England as a philosophical, religious and literary movement in the early middle of the nineteenth century. Transcendentalism was an American movement in that it corresponded to the beliefs of American individualism.…

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